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Kristen Groh

Operator

Kristen Groh is a Senior Partner at Prophet, where she applies her extensive background in digital media, programmatic advertising, and commercial strategy to help clients navigate complex revenue and growth challenges. She brings deep expertise in digital advertising and video monetization to her consulting work, advising organizations on commercial transformation and go-to-market strategy.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026

Role
Senior Partner
Company
Prophet
Based
New York, New York, United States
Connections
5
Years in industry
15 years

Bio

Kristen Groh is a Senior Partner at Prophet, where she applies her extensive background in digital media, programmatic advertising, and commercial strategy to help clients navigate complex revenue and growth challenges. She brings deep expertise in digital advertising and video monetization to her consulting work, advising organizations on commercial transformation and go-to-market strategy.

Career

  • Chief Revenue Officer

    Xumo · 2019-2022

  • SVP, Digital Ad Sales & Strategy

    NBCUniversal · 2015-2019

  • VP, Digital Sales

    Comcast · 2012-2015

Expertise & education

Expertise

Programmatic AdvertisingVideo MonetizationDigital Media StrategyCommercial TransformationGo-to-Market StrategyConnected TV (CTV)Revenue StrategyDigital Ad Sales

Education

  • Bachelor's Degree, University of Michigan

Speaking topics

Programmatic advertising and video monetizationCommercial transformation in mediaGo-to-market strategy for digital media companiesConnected TV and streaming monetization

Recognition

Notable achievements

  • Joined Prophet as Senior Partner to expand the firm's digital transformation capabilities in media and advertising
  • Led commercial strategy and revenue operations for Xumo, a leading free streaming platform, prior to its acquisition by Comcast
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