NBCUniversal Advertising & Partnerships
NBCUniversal offers advertisers unparalleled access to premium, brand-safe content environments at massive scale, unified across linear TV, streaming, and digital through its One Platform solution with advanced audience targeting and measurement.
Last updated May 11, 2026 by the ATDb Editorial Team · Connections updated May 11, 2026
- Industry
- Premium Video & Streaming Advertising
- Business Model
- Media & Advertising Sales
- Target Market
- Enterprise
- Employee Count
- 10001+
- Revenue Range
- $10B+
- Stock Symbol
- CMCSA
- Parent Company
- NBCUniversal
- API Available
- Limited
One of the largest premium video advertising sellers in the US, with unmatched reach across broadcast, cable, and streaming via Peacock and the NBC portfolio
NBCUniversal Advertising & Partnerships is the commercial advertising arm of NBCUniversal, one of the world's leading media and entertainment companies owned by Comcast. The division manages advertising sales across an expansive portfolio that includes the NBC broadcast network, Peacock streaming service, MSNBC, CNBC, Bravo, USA Network, Syfy, E!, Oxygen, and numerous other cable and digital properties. It also encompasses advertising around major tentpole events such as the Super Bowl, Olympics, and primetime programming, making it one of the most powerful premium video advertising sellers in the United States.
One Platform
Unified advertising solution enabling cross-portfolio buying across linear TV, streaming (Peacock), and digital properties with consistent targeting and measurement
Peacock Advertising
Ad-supported streaming inventory on Peacock, offering advanced targeting, interactive ad formats, and first-party audience data
NBC Broadcast Advertising
National and local advertising across the NBC broadcast network, including primetime, news, and sports programming
Cable Network Advertising
Advertising across 30+ cable networks including MSNBC, CNBC, Bravo, USA Network, Syfy, E!, and Oxygen
Tentpole & Sponsorship Packages
Premium sponsorship and integrated marketing opportunities around major events including the Super Bowl, Olympics, Golden Globes, and other marquee programming
NBCUniversal Identity Graph
First-party data and identity solution enabling audience-based targeting and cross-screen measurement across the NBCU portfolio
Programmatic & Automated Buying
Private marketplace and programmatic guaranteed solutions for automated purchasing of NBCU premium inventory
Local Media Advertising
Advertising solutions across NBC-owned local television stations in major US markets