NBCUniversal Advertising & Partnerships is NBCUniversal's ad sales division: it sells national, local and programmatic advertising and sponsorships across NBCU's broadcast and cable networks, Peacock and digital properties, including sports such as the Olympics.
Where they sit
Stack tier: Core Platforms (S)
Connected TV PlatformVideo Advertising Platform
A major TV and streaming ad seller whose live sports drive its upfront volume; trade press sets it against Disney (ESPN/ABC) and Amazon (Prime Video) for NBA ad spending, and treats Amazon as a rising upfront rival.
Ownership
Parent: NBCUniversal
Subsidiaries