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Epsilon Digital

Epsilon Digital

Data-Driven Marketing & Identity ResolutionProduct· part of Epsilonepsilon.com

Epsilon Digital is a global marketing company, acquired by Publicis Groupe in 2019 in one of the largest deals in marketing history, positioning it at the center of Publicis operations worldwide, with over 8,000 employees across more than 40 offices.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
1969
HQ
Irving, Texas, United States
Network
Epsilon
Parent
Publicis Groupe
Connections
14

AI-drafted from public sources4 sources cited

At a glance

Employees
5001-10000
Funding
Acquired by Publicis Groupe for $4.4B in 2019
Revenue
$2B+ (as part of Epsilon/Publicis Groupe)
13integrations1corporate family
Attribution & AnalyticsCustomer Data PlatformIdentity Resolution

About

Leading enterprise identity-based marketing platform with one of the largest proprietary first-party data assets in the U.S., backed by Publicis Groupe

Epsilon Digital is a global marketing company, acquired by Publicis Groupe in 2019 in one of the largest deals in marketing history, positioning it at the center of Publicis operations worldwide, with over 8,000 employees across more than 40 offices. Its focus is enabling brands to maintain ongoing consumer conversations that drive sales and build loyalty, with a continuously evolving product offering aimed at leading industry transformation. Source 1: epsilon.com — About us | The leader in outcome-based marketing

Business model

Managed Service / SaaS / Data Platform

Target market

Enterprise

What they offer

  • CORE ID

    Proprietary people-based identity graph linking hundreds of millions of U.S. consumers across devices and channels using deterministic and probabilistic matching.

  • Epsilon Digital Media

    Programmatic media buying and activation platform leveraging CORE ID for audience targeting across display, video, CTV, and social channels.

  • Epsilon PeopleCloud

    Unified marketing platform combining data, identity, activation, and measurement capabilities for enterprise marketers.

  • Audience Targeting & Segmentation

    Advanced audience building tools using first-party, second-party, and Epsilon proprietary data for precise segment creation and activation.

  • Loyalty & CRM Solutions

    Data-driven loyalty program management and CRM marketing tools integrated with digital activation capabilities.

  • Measurement & Attribution

    Cross-channel measurement and closed-loop attribution solutions connecting digital ad exposure to real-world purchase outcomes.

  • Conversant Personalization

    Individualized digital advertising and personalization engine (via Conversant acquisition) delivering one-to-one messaging at scale.

Key features

Proprietary CORE ID identity graph with 200M+ U.S. consumer profilesCookie-independent, people-based targetingDeterministic and probabilistic identity matchingOmnichannel activation across display, video, CTV, social, and emailFirst-party data onboarding and enrichmentClosed-loop purchase-based measurementReal-time audience segmentationPrivacy-by-design architectureIntegration with Publicis Groupe media ecosystem

Use cases

Prospecting and new customer acquisition using lookalike audiencesRetargeting existing customers across digital channelsCRM data onboarding and digital activationConnected TV audience targetingPost-cookie identity resolution and addressabilityCross-channel frequency managementPurchase-based audience segmentation for CPG brandsLoyalty program member engagement via digital mediaPersonalized one-to-one digital advertising at scale

Customer segments

Fortune 500 consumer brandsRetail and e-commerce companiesCPG (Consumer Packaged Goods) brandsFinancial services firmsAutomotive brandsTravel and hospitality companiesTelecommunications providersHealthcare and pharmaceutical marketers

Tech & specs

Technology stack

Proprietary identity graph (CORE ID)Machine learning and predictive modelingReal-time bidding (RTB) infrastructureData management platform (DMP)Customer data platform (CDP)Cloud-based data processing (AWS/GCP)API-based integrationsProgrammatic DSP technology

Security & compliance

GDPRCCPASOC 2NAI membershipDAA AdChoices compliancePrivacy-by-design frameworkIAB TCF 2.0

Deployment

CloudManaged Service

API

Yes

Explore further

4 views
On the AtlasIdentity & DataOn the Holdco MapPublicis GroupeOn the Mapby country + regionOn the GraphNetwork around Epsilon Digital