Scott Schiller

Scott Schiller is a highly respected figure in the advertising technology and media industry, best known for his long tenure at NBCUniversal where he rose to Executive Vice President of Advertising Sales and helped shape the company's digital and data-driven advertising strategy. His work at NBCU placed him at the intersection of premium video, programmatic innovation, and audience-based selling, making him a prominent voice in the evolution of television advertising toward addressability and data activation. He has since transitioned into academia, bringing decades of real-world industry experience to students at NYU Stern School of Business. Schiller's career spans key inflection points in the AdTech ecosystem, including the rise of digital video advertising, the shift from traditional upfront buying to data-driven audience guarantees, and the emergence of connected TV as a dominant advertising channel. At NBCUniversal, he was instrumental in building out the company's advertising sales organization and championing initiatives that bridged the gap between linear TV and digital advertising. His leadership helped position NBCU as a forward-thinking media company in an era of significant disruption. Now in his academic role at NYU Stern, Schiller teaches marketing and media courses that draw on his extensive industry background. He remains an active voice in the AdTech and media community through speaking engagements, industry panels, and advisory work, helping to bridge the gap between academic theory and the rapidly evolving realities of modern advertising technology.

Last updated Jul 11, 2026 by the ATDb Editorial Team