Effectv
Effectv was Comcast Cable's advertising sales division, formed when Comcast Spotlight was renamed in November 2019.
Last updated Oct 9, 2026 by the ATDb Editorial Team
AI-drafted from public sources31 sources cited
At a glance
About
Comcast Cable's TV advertising sales division (Nov 2019 – Apr 2025), successor to Comcast Spotlight.
Effectv was Comcast Cable's advertising sales division, formed when Comcast Spotlight was renamed in November 2019. It sold multiscreen TV advertising that paired television's reach with digital-style audience targeting and measurement. Its launch products included Addressable Full Avail, for household-level addressable linear TV, and Audience Intelligence, for data-informed linear TV planning. The Effectv name was retired in 2025, when the business became Comcast Advertising's Media Solutions team. Source 1: nexttv.com Source 2: cynopsis.com Source 3: beet.tv Source 4: mediapost.com Source 5: telecompetitor.com Source 6: thedesk.net Source 7: rbr.com Source 8: fr.themedialeader.com
Business model
Media Sales (TV ad sales)
Target market
Local, Regional and National Advertisers
What they offer
Addressable Full Avail (Nov 2019)
Household-level addressable linear TV: up to five creative versions in one :30 spot, with Comcast viewership and third-party data deciding which household gets which.
Audience Intelligence (Nov 2019)
Planning tool for data-informed linear TV schedules — choosing networks and dayparts to reach audience segments rather than only age and gender.