K
Krishan Bhatia
Chief Business Officer at Taboola
Bhatia is known for leading NBCUniversal's transformation into a data-driven, programmatic advertising powerhouse and for being a leading industry voice on the convergence of streaming and linear TV ad monetization.
Last updated May 30, 2026 by the ATDb Editorial Team
Bio
Krishan Bhatia is Chief Business Officer at Taboola (2026), leading global sales and partnerships. He previously launched and led Amazon's global video advertising business across Prime Video, Live Sports and Twitch, and before that was President & Chief Business Officer of NBCUniversal's advertising and partnerships division.
Previous Roles
VP, Global Video Advertising
Amazon (prior)
President & Chief Business Officer
NBCUniversal (prior)
Expertise
Streaming Advertising MonetizationAddressable TV AdvertisingProgrammatic AdvertisingData-Driven Linear TVAudience-Based BuyingAd Sales StrategyConnected TV (CTV)Media and Technology Partnerships
Education
- MBA, Kellogg School of Management, Northwestern University
- Bachelor's Degree, University of Michigan
Notable Achievements
- Led the development and launch of NBCUniversal's One Platform, a unified data and advertising technology stack for audience-based buying across linear and streaming
- Oversaw advertising strategy for Peacock's launch and growth, establishing it as a major ad-supported streaming platform
- Drove NBCUniversal's record-breaking advertising commitments during the Tokyo and Beijing Olympics upfront cycles
- Championed the industry-wide shift from age/gender demographic guarantees to audience-based measurement and guarantees in TV advertising
Awards
Frequently named to Adweek and Ad Age lists of most influential executives in media and advertisingBroadcasting & Cable Technology Leadership recognition
Speaking Topics
The Future of TV Measurement and CurrencyStreaming Monetization and the Ad-Supported Video LandscapeConvergence of Linear and Digital AdvertisingData-Driven and Addressable TelevisionUpfront and NewFront Evolution
Board Memberships
OpenAP (industry consortium for advanced TV advertising)
Connections