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Krishan Bhatia

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Krishan Bhatia is Chief Business Officer at Taboola (2026), leading global sales and partnerships. He previously launched and led Amazon's global video advertising business across Prime Video, Live Sports and Twitch, and before that was President & Chief Business Officer of NBCUniversal's advertising and partnerships division.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
Chief Business Officer
Company
Taboola
Based
New York, New York, United States
Boards
1
Connections
2
Years in industry
20 years

Bio

Krishan Bhatia is Chief Business Officer at Taboola (2026), leading global sales and partnerships. He previously launched and led Amazon's global video advertising business across Prime Video, Live Sports and Twitch, and before that was President & Chief Business Officer of NBCUniversal's advertising and partnerships division.

Career

  • VP, Global Video Advertising

    Amazon · prior

  • President & Chief Business Officer

    NBCUniversal · prior

Board memberships

OpenAP (industry consortium for advanced TV advertising)

Expertise & education

Expertise

Streaming Advertising MonetizationAddressable TV AdvertisingProgrammatic AdvertisingData-Driven Linear TVAudience-Based BuyingAd Sales StrategyConnected TV (CTV)Media and Technology Partnerships

Education

  • MBA, Kellogg School of Management, Northwestern University
  • Bachelor's Degree, University of Michigan

Speaking topics

The Future of TV Measurement and CurrencyStreaming Monetization and the Ad-Supported Video LandscapeConvergence of Linear and Digital AdvertisingData-Driven and Addressable TelevisionUpfront and NewFront Evolution

Recognition

Notable achievements

  • Led the development and launch of NBCUniversal's One Platform, a unified data and advertising technology stack for audience-based buying across linear and streaming
  • Oversaw advertising strategy for Peacock's launch and growth, establishing it as a major ad-supported streaming platform
  • Drove NBCUniversal's record-breaking advertising commitments during the Tokyo and Beijing Olympics upfront cycles
  • Championed the industry-wide shift from age/gender demographic guarantees to audience-based measurement and guarantees in TV advertising

Awards

Frequently named to Adweek and Ad Age lists of most influential executives in media and advertisingBroadcasting & Cable Technology Leadership recognition
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