Krishan Bhatia

Krishan Bhatia is one of the most consequential executives shaping the future of television advertising, serving as President and Chief Business Officer at NBCUniversal. In this role, he oversees the company's entire advertising sales and partnerships operation across linear TV, streaming (Peacock), and digital properties — a portfolio that spans some of the most-watched content in the world, including the NFL, the Olympics, and marquee entertainment franchises. Bhatia has been a central architect of NBCUniversal's strategy to bring programmatic, data-driven, and addressable advertising capabilities to premium video at scale, helping to redefine what 'TV advertising' means in the streaming era. Before NBCUniversal, Bhatia built a distinguished career at the intersection of technology and media. He held senior roles at Alphabet/Google, where he led global business operations and strategic partnerships, giving him deep fluency in the data and platform infrastructure that underpins modern digital advertising. Earlier in his career, he held executive positions at Yahoo, including leading their Americas business, where he gained formative experience in digital ad sales and audience monetization during a pivotal era for the internet advertising industry. Bhatia is widely regarded as a bridge-builder between the traditional TV ecosystem and the programmatic digital world. His leadership at NBCUniversal has included championing One Platform, the company's unified advertising technology and data offering, and advancing audience-based buying as a replacement for traditional demographic-based TV measurement. He is a frequent voice at major industry events on topics ranging from streaming monetization to the future of TV measurement and identity.

• MBA, Kellogg School of Management, Northwestern University
• Bachelor's Degree, University of Michigan

• Led the development and launch of NBCUniversal's One Platform, a unified data and advertising technology stack for audience-based buying across linear and streaming
• Oversaw advertising strategy for Peacock's launch and growth, establishing it as a major ad-supported streaming platform
• Drove NBCUniversal's record-breaking advertising commitments during the Tokyo and Beijing Olympics upfront cycles
• Championed the industry-wide shift from age/gender demographic guarantees to audience-based measurement and guarantees in TV advertising