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Peter Naylor

Operator

Peter Naylor currently serves as Chief Client Officer at Nielsen, bringing decades of senior advertising and media sales leadership to the role. His career spans pivotal positions across the digital video and streaming landscape, including Chief Customer Officer at Snap Inc., SVP of Advertising Sales at Hulu, and senior roles at NBCUniversal and iVillage. Naylor is widely regarded as one of the most experienced commercial executives in the industry, with a track record of building advertiser relationships and scaling ad businesses at major media platforms.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
Chief Client Officer
Company
Nielsen
Based
New York, New York, United States
Boards
1
Connections
6
Years in industry
25 years

Bio

Peter Naylor currently serves as Chief Client Officer at Nielsen, bringing decades of senior advertising and media sales leadership to the role. His career spans pivotal positions across the digital video and streaming landscape, including Chief Customer Officer at Snap Inc., SVP of Advertising Sales at Hulu, and senior roles at NBCUniversal and iVillage. Naylor is widely regarded as one of the most experienced commercial executives in the industry, with a track record of building advertiser relationships and scaling ad businesses at major media platforms.

Career

  • Chief Customer Officer

    Snap Inc. · 2021-2022

  • SVP, Advertising Sales

    Hulu · 2012-2021

  • Senior Vice President

    NBCUniversal · 2007-2012

  • Senior Vice President

    iVillage · 2003-2007

Board memberships

IAB (Interactive Advertising Bureau) — industry engagement

Expertise & education

Expertise

Connected TV AdvertisingStreaming AdvertisingDigital Video AdvertisingAdvertising Sales LeadershipProgrammatic AdvertisingBrand PartnershipsAd-Supported StreamingAudience Targeting

Speaking topics

The future of streaming advertisingBuilding advertising businesses on subscription platformsConnected TV and the evolution of premium videoBrand safety and measurement in streaming environmentsAdvertiser relationships in the age of streaming

Recognition

Notable achievements

  • Led the launch and scaling of Netflix's advertising sales organization following the platform's first-ever ad-supported tier launch in November 2022
  • Spent nearly a decade at Hulu building it into one of the most respected premium digital video advertising platforms in the United States
  • Helped establish connected TV advertising category norms including branded pause ads and binge-ad formats during his tenure at Hulu
  • Oversaw global sales and partnerships as Chief Customer Officer at Snap Inc.

Awards

Frequently recognized on industry lists for streaming and digital advertising leadership
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