Peter Naylor

Peter Naylor is one of the most consequential advertising sales executives in the streaming era, best known for his role in launching and scaling Netflix's ad-supported business after the platform's historic entry into advertising in late 2022. As SVP of Advertising Sales at Netflix, Naylor has been responsible for building the commercial infrastructure, agency relationships, and brand partnerships that underpin one of the most closely watched advertising launches in media history. His ability to translate a subscription-first platform into a credible, premium advertising destination draws directly on a career spent doing exactly that at other pioneering digital video companies. Before Netflix, Naylor served as Chief Customer Officer at Snap Inc., overseeing global sales and brand partnerships for the social platform. His most formative chapter, however, came during nearly a decade at Hulu, where as SVP of Advertising Sales he helped transform the streaming service into a must-buy for national advertisers and established many of the category norms for connected TV advertising — including audience targeting, pause ads, and binge-watching ad formats. Earlier in his career, Naylor held senior sales and strategy roles at NBCUniversal and iVillage, giving him a rare fluency across both legacy broadcast and digital-native advertising models. Naylor is widely regarded as a builder — an executive who enters nascent or transitional advertising environments and constructs the sales culture, product positioning, and client trust needed to make them viable at scale. His moves from Hulu to Snap to Netflix trace the leading edge of where premium video advertising has evolved, and his reputation for deep agency relationships and credible industry advocacy has made him a sought-after voice at major advertising conferences including Cannes Lions, IAB events, and the NewFronts.

• Led the launch and scaling of Netflix's advertising sales organization following the platform's first-ever ad-supported tier launch in November 2022
• Spent nearly a decade at Hulu building it into one of the most respected premium digital video advertising platforms in the United States
• Helped establish connected TV advertising category norms including branded pause ads and binge-ad formats during his tenure at Hulu
• Oversaw global sales and partnerships as Chief Customer Officer at Snap Inc.