P
Bio
Peter Naylor currently serves as Chief Client Officer at Nielsen, bringing decades of senior advertising and media sales leadership to the role. His career spans pivotal positions across the digital video and streaming landscape, including Chief Customer Officer at Snap Inc., SVP of Advertising Sales at Hulu, and senior roles at NBCUniversal and iVillage. Naylor is widely regarded as one of the most experienced commercial executives in the industry, with a track record of building advertiser relationships and scaling ad businesses at major media platforms.
Previous Roles
Chief Customer Officer
Snap Inc. (2021-2022)
SVP, Advertising Sales
Hulu (2012-2021)
Senior Vice President
NBCUniversal (2007-2012)
Senior Vice President
iVillage (2003-2007)
Expertise
Connected TV AdvertisingStreaming AdvertisingDigital Video AdvertisingAdvertising Sales LeadershipProgrammatic AdvertisingBrand PartnershipsAd-Supported StreamingAudience Targeting
Notable Achievements
- Led the launch and scaling of Netflix's advertising sales organization following the platform's first-ever ad-supported tier launch in November 2022
- Spent nearly a decade at Hulu building it into one of the most respected premium digital video advertising platforms in the United States
- Helped establish connected TV advertising category norms including branded pause ads and binge-ad formats during his tenure at Hulu
- Oversaw global sales and partnerships as Chief Customer Officer at Snap Inc.
Awards
Frequently recognized on industry lists for streaming and digital advertising leadership
Speaking Topics
The future of streaming advertisingBuilding advertising businesses on subscription platformsConnected TV and the evolution of premium videoBrand safety and measurement in streaming environmentsAdvertiser relationships in the age of streaming
Board Memberships
IAB (Interactive Advertising Bureau) — industry engagement
Connections