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Peter Naylor

Operator

Peter Naylor is the Chief Client Officer at Nielsen.

Last updated Oct 7, 2026 by the ATDb Editorial Team

Role
Chief Client Officer
Company
Nielsen
Based
New York, New York, United States
Boards
1
Connections
6

AI-drafted from public sources14 sources cited

Years in industry
25 years

Bio

Peter Naylor is the Chief Client Officer at Nielsen. Nielsen is an essential marketing intelligence provider and a leader in audience measurement, trusted by clients across television, radio, podcasting, and advertising. At Netflix, Naylor served as the company's first VP of Global Advertising Sales, building their inaugural sales, research, and creative services teams from the ground up. He previously led sales for the Americas at Snap Inc., helping drive revenue growth of 50 percent during his tenure, and as SVP of Advertising Sales at Hulu he worked with the market to establish ad-supported streaming models and practices that became industry standards. In his current role, Naylor serves as a critical partner for Nielsen's clients across traditional and digital channels, working with the company's sales, product, and research teams to help partners enhance their businesses. Source 1: nielsen.com — Peter Naylor Source 2: podnews.net — Industry Expert and Former Ad Sales Leader for Netflix ...

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Connected TV AdvertisingStreaming AdvertisingDigital Video AdvertisingAdvertising Sales LeadershipProgrammatic AdvertisingBrand PartnershipsAd-Supported StreamingAudience Targeting
Connection details