Hulu

One of the top three ad-supported streaming platforms in the US, fully integrated into Disney's cross-platform advertising sales operation

Hulu, now a wholly owned subsidiary of The Walt Disney Company following Disney's completion of its buyout of Comcast's 33% stake for approximately $9 billion in June 2025, is one of the United States' most prominent streaming platforms. Founded in 2007, Hulu offers subscribers a broad library of on-demand TV shows, movies, and original content, alongside a live TV bundle that competes directly with traditional cable packages. Its ad-supported tier makes it a cornerstone of Disney's advertising ecosystem, giving brands access to a large, engaged streaming audience through targeted connected TV (CTV) advertising. In the AdTech and streaming advertising landscape, Hulu holds a uniquely powerful position. Its ad-supported subscription model generates substantial advertising revenue, and it is deeply integrated into Disney Advertising Sales, which offers unified cross-platform ad buying across Hulu, Disney+, ESPN+, and ABC. Hulu's programmatic advertising capabilities, first-party data assets, and advanced audience targeting tools make it a premier destination for brand advertisers and performance marketers alike. The platform supports a range of ad formats including pause ads, binge ads, and interactive ad units that go beyond traditional pre-roll and mid-roll placements. With Disney's full ownership now consolidated, Hulu is being further integrated into the broader Disney+ ecosystem, with a unified Hulu/Disney+ app experience expected to launch in late 2026. This convergence is set to amplify Disney's advertising scale and data capabilities, positioning the combined platform as a formidable competitor to Netflix, Amazon Prime Video, and YouTube in the premium streaming and CTV advertising markets.