Hulu
Hulu delivers premium streaming content with one of the most advanced CTV ad platforms, offering advertisers first-party audience data, innovative ad formats, and massive reach across engaged, logged-in subscribers.
Last updated May 11, 2026 by ATDb automated enrichment · Connections updated May 31, 2026
- Industry
- Connected TV (CTV) / Streaming Advertising
- Business Model
- Subscription + Advertising (AVOD/SVOD/vMVPD)
- Target Market
- Consumers (B2C) and Advertisers/Agencies (B2B)
- Employee Count
- 5001-10000
- Funding
- $1.5B
- Revenue Range
- $4B-$6B annually
- Stock Symbol
- NASDAQ:DIS
- Parent Company
- The Walt Disney Company
- API Available
- Limited
Top-tier AVOD/SVOD streaming platform and premium CTV advertising destination under Disney's ad sales umbrella
Hulu is a leading premium streaming service owned by The Walt Disney Company, offering a vast library of on-demand TV shows, movies, and original content alongside a live TV package. Founded in 2007 as a joint venture between major media companies, Hulu has evolved into one of the most significant players in the connected TV (CTV) advertising ecosystem, particularly notable for its robust ad-supported tier that reaches tens of millions of engaged viewers. In the AdTech landscape, Hulu is a major force in programmatic and direct CTV advertising. Its ad platform supports advanced targeting capabilities including demographic, behavioral, and contextual targeting, as well as pause ads, binge ads, and interactive ad formats. Hulu's integration within the Disney Advertising Sales umbrella gives advertisers access to cross-platform audience data and unified buying across Disney's portfolio of properties, making it a premium destination for brand and performance advertisers alike. Hulu competes directly with Netflix, Peacock, Paramount+, and Max for streaming subscribers, while also competing with YouTube TV and FuboTV in the live TV space. Its unique position as both a content platform and a sophisticated ad tech stack — with first-party data, identity resolution, and measurement tools — makes it a critical partner for advertisers seeking premium video inventory at scale in the post-linear TV era.
Hulu (Ad-Supported)
On-demand streaming with ads at a lower subscription price, serving as the primary AVOD inventory source for advertisers
Hulu (No Ads)
Premium ad-free on-demand streaming tier for subscribers who prefer uninterrupted viewing
Hulu + Live TV
Virtual MVPD service offering 85+ live TV channels bundled with Hulu's on-demand library
Disney Bundle
Bundled subscription offering combining Hulu, Disney+, and ESPN+ for discounted access
Hulu Ad Manager
Self-serve advertising platform enabling SMBs and agencies to buy and manage CTV ad campaigns on Hulu
Pause Ads
Non-intrusive ad format that appears when a viewer pauses content, offering high viewability and brand-safe placement
Binge Ads
Interactive ad format rewarding viewers who watch multiple episodes with reduced or skippable ad loads
Gateway Go Ads
Interactive ad format allowing viewers to engage with ads and receive offers directly to their mobile devices
Disney Advertising Sales Integration
Unified cross-platform ad buying across Disney, Hulu, ESPN, ABC, and other Disney properties with shared audience data