Hulu

One of the top three U.S. streaming services by subscriber count and the most established ad-supported streaming platform, now fully integrated into Disney's media and advertising ecosystem.

Hulu is a leading premium on-demand and live streaming service in the U.S., owned by Disney, with over 55 percent of its subscribers on ad-supported plans — a model it has offered since launch, giving it more experience supporting advertisers than newer entrants to ad-supported streaming.^1,2,3 Hulu collects in-depth data on who is watching its shows, including customer viewing patterns, demographics, and granular audience segments such as age, gender, and interests, which brands can apply to their own advertising strategy — allowing advertisers to have their ads matched with relevant show genres, movies, and viewer preferences.⁴ Hulu advertising uses a cost-per-thousand-impressions (CPM) model, with estimates ranging from $10 to $30 CPM, and factors such as targeting specifics, competition, and ad format can influence the final cost.⁵ Because Hulu falls under the Disney umbrella, advertising opportunities extend beyond the Hulu platform itself, with inventory available across ESPN, Disney+, ABC, and more.⁵ Source 1: hulu.com — About Hulu Source 2: madg.com — How To Advertise on Hulu Source 3: adwave.com — Hulu Advertising for Small Business: From $30/Day (2026) Source 4: disneycampaignmanager.com — A Self-Service Advertising Solution for Streaming TV Source 5: tinuiti.com — Advertising on Hulu: Ad Formats, Examples & Tips