Hulu

Leading premium streaming service and top-tier digital video advertising platform in the United States

Hulu is a premium streaming video service and major player in the digital advertising ecosystem, offering both subscription-based and ad-supported viewing options. Launched in 2007 as a joint venture between major media companies, Hulu has evolved into one of the leading streaming platforms in the United States, providing access to current-season TV shows, classic series, movies, and award-winning original content. The platform serves as a critical advertising channel for brands seeking to reach cord-cutters and streaming audiences through premium video inventory. In the AdTech ecosystem, Hulu represents a significant shift in television advertising, offering programmatic and direct-sold advertising opportunities across its ad-supported tiers. The platform provides sophisticated audience targeting capabilities, leveraging first-party data and advanced measurement tools to deliver personalized ad experiences. As a Disney-owned property (following Disney's acquisition of 21st Century Fox's stake and subsequent full control), Hulu integrates with Disney's broader advertising technology infrastructure while maintaining its position as a key destination for advertisers seeking premium streaming video inventory with high engagement rates.