BAMTech Media

Rebranded as Disney Streaming; formerly one of the world's leading OTT streaming infrastructure providers, now the internal technology backbone of Disney's direct-to-consumer streaming portfolio.

BAMTech Media was founded in 2015 as a spin-off of MLB Advanced Media (MLBAM), inheriting over a decade of pioneering streaming infrastructure originally built to deliver Major League Baseball's digital content. The company quickly established itself as one of the most capable OTT video streaming technology providers in the world, offering end-to-end platform solutions for live and on-demand video delivery, subscriber management, and digital rights management. Its client roster included major sports and media properties such as the NHL, HBO, and WWE Network, underscoring its position as the go-to infrastructure partner for large-scale streaming deployments. The Walt Disney Company recognized BAMTech's strategic value early, acquiring a minority stake of approximately 33% in August 2016 for $1 billion, before taking a majority stake in September 2017 for $1.58 billion. These acquisitions were pivotal in Disney's broader direct-to-consumer strategy, as BAMTech's technology became the foundational stack upon which Disney+, ESPN+, and Hulu were built. The company was rebranded internally to Disney Streaming Services in October 2018, and publicly to Disney Streaming on August 3, 2021, completing its transformation into Disney's core streaming technology division. Disney achieved full ownership in November 2022, acquiring MLB's remaining 15% stake for $900 million. As Disney Streaming, the entity continues to operate as the engineering and platform backbone of Disney's entire direct-to-consumer portfolio. BAMTech's legacy is its role in democratizing large-scale streaming infrastructure and directly enabling the launch of some of the most successful streaming services in the world. Its journey from a baseball digital media unit to the engine of a global streaming empire represents one of the most consequential technology pivots in modern media history.