The Walt Disney Company

One of the largest premium video advertising sellers in the world, commanding top CPMs and significant share of CTV and streaming ad budgets globally

The Walt Disney Company is one of the world's largest and most diversified media and entertainment conglomerates, with a commanding presence in the advertising ecosystem through its ownership of premium content platforms. Disney's advertising business spans linear television (ABC, ESPN, FX, National Geographic), streaming (Hulu, Disney+, ESPN+), and digital properties, giving advertisers unparalleled access to broad and highly engaged audiences across demographics. Disney Advertising Sales serves as the unified commercial arm managing these assets. Disney has made significant investments in advertising technology infrastructure, most notably through its majority ownership of Hulu, which pioneered ad-supported streaming and developed sophisticated programmatic and data-driven advertising capabilities. Disney's first-party data platform, powered by its massive subscriber base and authenticated user relationships, enables precise audience targeting without reliance on third-party cookies. The company has also built out its clean room technology and expanded its programmatic offerings through partnerships with major DSPs and SSPs. In the AdTech ecosystem, Disney occupies a unique position as both a premium publisher and a technology innovator, offering advertisers advanced solutions including shoppable ads, pause ads, binge ads, and dynamic ad insertion. Disney's scale, brand safety, and cross-platform measurement capabilities make it a critical partner for major advertisers seeking reach and performance across the converging worlds of linear and streaming television.