Disney+

One of the leading global SVOD/AVOD platforms, competing directly with Netflix, Amazon Prime Video, and Apple TV+, with a strong advertising offering built on first-party data and premium franchise content

Disney+ is a streaming service owned by the Walt Disney Company that delivers content spanning franchises such as Star Wars and National Geographic to approximately 125 million subscribers, and has built an ad-supported tier that enables brands to reach audiences at scale.¹ The platform leverages viewer preferences, behaviors, and demographics to serve precisely targeted advertising, allowing brands to align their messaging with specific audience interests — from Marvel fans to families watching animated classics — rather than relying on generic placements.¹ Disney+ caps commercial time at an average of four minutes per hour, a light ad load designed to preserve the viewer experience and maximize brand visibility.² Disney Advertising has expanded its global addressable capabilities through a unified programmatic framework — including its proprietary Audience Graph — now available across Canada, Latin America, and EMEA, with an extended strategic relationship with Magnite to provide access to premium streaming inventory at scale.³ Advertisers can access Disney+ inventory programmatically through approved demand-side platforms such as The Trade Desk, enabling real-time bidding based on specific audience triggers.² Ad formats available on the platform include pre-roll video ahead of feature films, mid-roll placements timed to natural narrative breaks within series, standard creative lengths of 15, 30, or 60 seconds, as well as emerging formats such as binge ads and pause ads.² Source 1: scayle.com — How to Run Retail Campaigns With Disney+ Advertising Source 2: oneday.agency — How to Advertise on Disney+ Source 3: disneyadvertising.com — Disney Advertising Expands Global Addressable ...