Disney+

Top-tier global SVOD/AVOD platform with premium brand-safe inventory and one of the largest first-party audience datasets in streaming

Disney+ is The Walt Disney Company's flagship direct-to-consumer streaming service, launched in November 2019. It offers a vast library of content spanning Disney, Pixar, Marvel, Star Wars, and National Geographic franchises, positioning it as one of the most recognizable and content-rich streaming platforms globally. With over 150 million subscribers worldwide, Disney+ competes directly with Netflix, Max, and Amazon Prime Video in the premium streaming wars. In the AdTech ecosystem, Disney+ has become an increasingly significant player since launching its ad-supported tier in December 2022. The platform leverages Disney's first-party data and audience intelligence through Disney Advertising, offering brands access to highly engaged, brand-safe audiences across its premium content library. Disney's advertising stack includes programmatic capabilities, audience targeting, and measurement solutions that appeal to major brand advertisers seeking premium connected TV (CTV) inventory. A major strategic development is the full integration of Hulu into the Disney+ unified app, expected to launch in late 2026 following Disney's 100% acquisition of Hulu from Comcast for approximately $9 billion in June 2025. This consolidation significantly expands Disney+'s addressable advertising inventory, combining Disney+'s family-friendly premium content with Hulu's broader general entertainment library and its more mature ad-supported subscriber base, creating one of the largest CTV advertising platforms in the United States.