Disney+

One of the top global SVOD/AVOD platforms with 150M+ subscribers, offering premium CTV advertising inventory backed by Disney's iconic IP and first-party data

Disney+ is The Walt Disney Company's flagship direct-to-consumer streaming platform, launched in November 2019. With over 150 million subscribers globally, it has rapidly become one of the world's leading subscription video-on-demand (SVOD) services, offering content from Disney, Pixar, Marvel, Star Wars, and National Geographic. The platform operates across a broad range of devices and markets worldwide, competing directly with Netflix, Amazon Prime Video, and other major streaming services. Disney acquired 100% of Hulu from Comcast in June 2025 for approximately $9 billion, and a unified Disney+/Hulu app experience is slated to launch in late 2026, consolidating Disney's streaming portfolio under a single destination. In the AdTech ecosystem, Disney+ holds significant strategic importance through its ad-supported tier, launched in December 2022. This tier enables advertisers to reach a massive, highly engaged audience with premium brand-safe content. Disney's advertising platform leverages first-party data, advanced audience targeting, and programmatic capabilities to offer advertisers compelling CTV (Connected TV) inventory. Disney Advertising Sales manages the monetization of this inventory, offering solutions including addressable advertising, sponsorships, and data-driven targeting across Disney's broader portfolio. Disney+ sits at the intersection of premium content and data-driven advertising, making it a major player in the rapidly growing CTV and streaming advertising market. Its integration with Hulu — which has a longer-established ad-supported business — further strengthens its advertising proposition, combining scale, premium content, and sophisticated targeting capabilities. Advertisers gain access to one of the most valuable and brand-safe environments in streaming, backed by Disney's iconic IP and a global subscriber base.