Disney is doubling down on short-form–including creator partnerships

Disney‘s liking how things look on the short-form front. In his first earnings call as the House of Mouse’s CEO, Josh D’Amaro praised “Verts,” the TikTok-y vertical feed Disney+ rolled out this past March, saying it’s “already driving deeper engagement” with Disney’s various IPs. D’Amaro–who’s been with Disney since 1998, previously serving as Chairman of […] Visit Tubefilter for more great stories.