Can creators like iShowSpeed help YouTube win World Cup broadcast rights?

The bidding war for World Cup broadcast rights is in full swing, and YouTube is in the mix. As the platform's creator community plays a pivotal role on soccer's biggest stage, its dealmakers are angling to air the 2030 and 2034 editions of the FIFA tournament. According to CNBC, the suitors for the World Cup broadcast rights include Netflix, Disney, and YouTube, with Amazon and Apple rumored to be considering bids as well. FOX paid $485 million for the rights to this year's Cup, but the next two editions of the tourney will fetch a higher price tag, because FIFA plans to bundle the English- and Spanish-language rights in the U.S. Visit Tubefilter for more great stories.

Last updated Jul 8, 2026 by ATDb automated enrichment