Bad Streaming Ads Hurt Brands More Than Platforms, Omnicom Warns CMOs

CANNES, FRANCE — When viewers suffer through a poorly targeted or repetitive ad on a streaming service, they don’t blame Netflix or Disney. They blame the advertiser. That is driving a wave of creative personalization deals between Omnicom Media Group and major streaming platforms, as the agency holding company races to solve what it sees […]

Last updated Jun 25, 2026 by ATDb automated enrichment