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Disney Makes Super Bowl and Live Events the MVP of Its Upfront Pitch | ATDb

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Disney Makes Super Bowl and Live Events the MVP of Its Upfront Pitch

Disney Makes Super Bowl and Live Events the MVP of Its Upfront Pitch

AdweekMay 12, 2026Bill BradleyRead original

Last updated May 12, 2026 by RSS Ingestion

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Disney had over 100 celebrities, but live events and the Big Game were the true stars of its upfront.