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Disney Makes Super Bowl and Live Events the MVP of Its Upfront Pitch

Disney Makes Super Bowl and Live Events the MVP of Its Upfront Pitch

Articleadweek.com

Disney had over 100 celebrities, but live events and the Big Game were the true stars of its upfront.

Last updated May 12, 2026 by ATDb automated enrichment

Source
Adweek
Published
May 12, 2026
Topic
Disney
Mentions
1

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