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Getting an Ad Into Disney’s Super Bowl Takes More Than a Big Check | ATDb

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Getting an Ad Into Disney’s Super Bowl Takes More Than a Big Check

Getting an Ad Into Disney’s Super Bowl Takes More Than a Big Check

AdweekMay 7, 2026Bill BradleyRead original

Last updated May 7, 2026 by RSS Ingestion

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Ahead of the upfront, Disney ad sales chief Rita Ferro shares her plans to make Super Bowl 2027 memorable.