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Brief

Framestore

Creative Production & Visual EffectsAgency

Framestore delivers Hollywood-grade visual effects and immersive creative experiences for advertising and entertainment, enabling brands to produce visually spectacular campaigns that stand out in competitive markets.

Last updated Jun 22, 2026 by ATDb automated enrichment

Founded
1986
HQ
London, United Kingdom
Connections
1

At a glance

Employees
1001-5000
Revenue
$100M-$500M
1integrations

About

One of the world's leading VFX and creative studios, serving top-tier global brands and major Hollywood studios with premium visual content and immersive experiences.

Framestore is a multi-award-winning creative studio headquartered in London, with offices in New York, Montreal, Chicago, and Los Angeles. Founded in 1986, the company has built a global reputation for delivering cutting-edge visual effects, animation, and immersive content across film, television, advertising, and emerging media. Framestore has won multiple Academy Awards and BAFTA awards for its VFX work on major Hollywood productions, while simultaneously operating a thriving advertising and brand experience division. In the advertising and brand space, Framestore creates high-impact visual content, CGI, augmented reality (AR), virtual reality (VR), and mixed reality experiences for some of the world's most recognized brands. Their advertising arm works with agencies and brands directly to produce visually stunning campaigns that leverage the same technology pipelines used in blockbuster film production. This positions Framestore uniquely at the intersection of entertainment-grade production quality and commercial advertising creativity. Framestore is part of the broader creative production and post-production ecosystem that supports premium advertising. While not a traditional AdTech platform, the company plays a significant role in the high-end creative production segment of the advertising industry, competing with other top-tier VFX and production studios. The company was acquired by the Canadian firm Cinesite in a broader consolidation of VFX studios, though it continues to operate under the Framestore brand.

Business model

Agency

Target market

Enterprise

What they offer

  • VFX & CGI Production

    High-end visual effects and computer-generated imagery for advertising campaigns, film, and television.

  • Immersive Experiences

    AR, VR, and mixed reality experiences for brand activations, events, and advertising.

  • Animation

    Character and environmental animation for commercials, entertainment, and branded content.

  • Creative Studio

    Full-service creative production including concept development, design, and post-production for advertising.

  • Framestore XR Studio

    Dedicated extended reality (XR) division producing virtual production, AR filters, and immersive brand experiences.

  • Post-Production

    Comprehensive post-production services including color grading, compositing, and finishing for commercials and content.

Key features

Academy Award-winning VFX pipeline applied to advertisingFull-service creative and production capabilitiesExtended reality (AR/VR/MR) experience developmentGlobal studio network across UK, US, and CanadaVirtual production and LED volume stage capabilitiesCharacter animation and creature designReal-time rendering and interactive contentBrand experience and activation design

Use cases

High-end CGI advertising campaigns for automotive, luxury, and FMCG brandsAugmented reality brand activations and social media filtersVirtual reality immersive brand experiences for events and retailVisual effects for broadcast commercials and online video advertisingVirtual production for cost-effective location-independent ad shootsCharacter and mascot animation for brand identity campaignsInteractive and real-time content for digital out-of-home advertisingTitle sequences and branded entertainment content

Customer segments

Global advertising agenciesMajor Hollywood film studiosBroadcast television networksFortune 500 brandsAutomotive manufacturersLuxury goods brandsConsumer packaged goods companiesTechnology and entertainment companies

Tech & specs

Technology stack

Proprietary VFX pipeline and rendering toolsAutodesk MayaHoudiniNuke (compositing)Unreal Engine (real-time/virtual production)Arnold RendererKatanaUSD (Universal Scene Description)Machine learning and AI-assisted VFX toolsCustom pipeline and asset management software

Security & compliance

TPN (Trusted Partner Network) accreditationGDPR

Deployment

On-premiseHybrid

API

No

Corporate history
  1. 1986 · Founded
Connection details

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