Disney’s Imagineering Arm Using Adobe’s Firefly AI Models for Park Designs

Months after its OpenAI deal fell through, Disney has found a new way to make use of AI. The company’s Imagineering Research & Development unit is using Adobe’s Firefly Foundry, the commercial version of Adobe’s AI model designed to protect a brand’s intellectual property, to help Imagineers design and visualize elements of Disney’s upcoming parks and […]

Last updated Jun 18, 2026 by ATDb automated enrichment