Jeremy Helfand

Jeremy Helfand is one of the most influential figures in streaming and connected TV advertising, known for building and scaling ad technology platforms at some of the most prominent media and technology companies in the world. He has played a defining role in shaping how programmatic advertising operates within premium video environments, bridging the gap between traditional broadcast sensibilities and modern data-driven ad delivery. His work has consistently focused on improving the viewer experience while maximizing monetization efficiency for publishers and advertisers alike. Helfand joined Amazon after a landmark tenure at Hulu, where he served as Vice President of Advertising Platforms. At Hulu, he was instrumental in building out the company's programmatic infrastructure and making it one of the most sophisticated ad-supported streaming platforms in the industry. Before Hulu, he held senior roles at Adobe, including Vice President and General Manager of Adobe Primetime, where he led the development of video ad serving and authentication technology used by major broadcasters and pay-TV operators. His earlier career included significant time at DoubleClick and Google, giving him deep roots in the foundational layers of digital advertising. At Amazon, Helfand oversees ad technology and platforms, contributing to the company's growing ambitions in streaming advertising, particularly as Amazon Prime Video has expanded its ad-supported tier. He is widely regarded as an operator who combines deep technical fluency with strategic vision, and he has been a consistent voice in industry conversations around ad quality, frequency capping, and the evolution of TV advertising in a streaming-first world.

Last updated Jul 22, 2026 by ATDb automated enrichment · Connections updated Jul 27, 2026