Premion

A leading CTV/OTT advertising platform focused on premium, brand-safe streaming inventory with strong local and regional market capabilities

Premion is a connected TV (CTV) and over-the-top (OTT) advertising platform that enables advertisers to reach audiences across premium streaming content at scale. The platform aggregates inventory from thousands of streaming apps and channels, offering both programmatic and managed-service advertising solutions designed to deliver measurable results for local, regional, and national advertisers. Premion's technology provides advanced targeting capabilities, brand-safe environments, and transparent reporting to help marketers effectively engage cord-cutters and streaming audiences. Premion operates as a distinct entity in the CTV/OTT advertising space, differentiating itself through its focus on premium, brand-safe inventory and its ability to serve advertisers across a wide range of streaming platforms. The company emphasizes local and regional market expertise, making it a go-to partner for advertisers seeking to reach audiences in specific geographic markets through streaming TV. Its platform supports audience targeting based on demographics, behavioral data, and first-party data integrations. In the broader AdTech ecosystem, Premion competes with other CTV-focused platforms and DSPs by offering a curated, premium inventory approach combined with managed service capabilities. The platform is particularly valued by advertisers transitioning budgets from traditional linear TV to streaming, providing measurement and attribution tools that help demonstrate the incremental reach and effectiveness of CTV campaigns compared to traditional broadcast.