Premion

Leading CTV/OTT advertising platform with strong local broadcast inventory access through TEGNA ownership

Premion is a leading connected TV (CTV) and over-the-top (OTT) advertising platform that enables advertisers to reach audiences across streaming television environments. The company provides programmatic advertising solutions with advanced targeting, measurement, and attribution capabilities specifically designed for the CTV/OTT ecosystem. Premion operates as a subsidiary of TEGNA Inc., one of the largest television broadcasting companies in the United States, which gives it unique access to premium local broadcast inventory alongside national streaming content. Premion's platform combines first-party data from TEGNA's broadcast stations with third-party data partnerships to deliver precise audience targeting at scale. The company serves agencies, brands, and advertisers looking to capitalize on the shift from linear TV to streaming viewership. Their solutions include self-service and managed-service options, offering flexibility for different advertiser needs and sophistication levels. As a significant player in the CTV advertising space, Premion competes in a rapidly growing market driven by cord-cutting trends and increased streaming consumption.