Premion

Leading local and regional CTV/OTT advertising marketplace in the U.S., backed by TEGNA's broadcast infrastructure

Premion is a connected TV (CTV) and over-the-top (OTT) advertising platform operating as a subsidiary of TEGNA Inc., one of the largest local television broadcasting companies in the United States. Launched in 2017, Premion was purpose-built to help local and regional advertisers access the rapidly growing streaming TV audience, filling a critical gap in the market where national CTV platforms often overlooked smaller, geographically targeted campaigns. The platform aggregates premium inventory from over 125 streaming TV and digital media apps, enabling advertisers to reach cord-cutters and cord-nevers at scale with the precision targeting capabilities of digital advertising. Premion operates as a managed marketplace, offering advertisers access to brand-safe, premium CTV/OTT inventory with advanced audience targeting, including demographic, behavioral, and geographic segmentation. Its deep integration with TEGNA's local broadcast infrastructure gives it a unique advantage in local market expertise and relationships, making it particularly valuable for regional brands, political advertisers, and local businesses seeking to extend their TV advertising into streaming environments. The platform emphasizes transparency, providing detailed reporting and attribution capabilities that help advertisers measure campaign performance and return on investment. In the broader AdTech ecosystem, Premion occupies a distinctive niche as a local-first CTV/OTT solution at a time when streaming advertising is experiencing explosive growth. The company competes with both large programmatic platforms and pure-play CTV specialists, differentiating itself through its curated premium publisher network, local market focus, and the credibility and reach that comes from being part of TEGNA's media portfolio. Premion serves thousands of advertisers across the U.S. and has become a significant player in the local CTV advertising space.