Premion

A leading CTV/OTT advertising platform with a strong local market focus, backed by TEGNA's broadcasting infrastructure and media relationships

Premion is a connected TV (CTV) and over-the-top (OTT) advertising platform headquartered in New York, United States, operating as a subsidiary of TEGNA Inc. Founded to address the rapid shift in viewership from traditional linear TV to streaming platforms, Premion provides advertisers and agencies with access to a curated marketplace of premium streaming content across hundreds of apps and channels. Its platform is designed to deliver targeted, measurable video advertising to audiences who have cut the cord or supplement traditional TV with streaming services. Premion differentiates itself through its deep roots in local and regional television broadcasting via its parent company TEGNA, one of the largest local TV station groups in the United States. This heritage gives Premion unique access to local market expertise and trusted media relationships, allowing it to offer hyper-local CTV/OTT targeting capabilities that many pure-play programmatic competitors lack. The platform serves national, regional, and local advertisers seeking to reach streaming audiences with the same precision and accountability expected from digital advertising. In the broader AdTech ecosystem, Premion occupies a significant position as a managed-service and self-serve CTV/OTT solution that emphasizes brand safety, premium inventory quality, and audience targeting. Its integration with TEGNA's media assets and data resources enhances its targeting and measurement offerings. Premion competes with other CTV-focused platforms and DSPs, but its local market focus, premium inventory curation, and broadcaster backing provide meaningful competitive differentiation in a rapidly growing segment of the digital advertising market.