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Premion

Premion

Connected TVpremion.com

Premion is an industry-leading premium CTV/OTT advertising platform, launched in 2016 by TEGNA Inc., that serves regional and local advertisers.

Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 13, 2026

In the news
Founded
2017
HQ
New York, New York, United States
Parent
TEGNA
Connections
27

AI-drafted from public sources7 sources cited

At a glance

Employees
51-200
Funding
N/A
Revenue
$50M-$150M
Stock
N/A
13integrations10competitors1corporate family
Connected TV PlatformVideo Advertising PlatformProgrammatic Platform

About

One of the leading independent CTV/OTT advertising platforms with a strong local market focus, backed by TEGNA's broadcast media infrastructure

Premion is an industry-leading premium CTV/OTT advertising platform, launched in 2016 by TEGNA Inc., that serves regional and local advertisers. The DSP integrates CTV into a broader omnichannel strategy, enabling advertisers to combine CTV with video, audio, display, and retargeting in a unified approach. For brand safety and fraud protection, Premion has achieved TAG Platinum status, holding the TAG Brand Safety Certified Seal, the TAG Certified Against Fraud Seal, and the TAG Certified Against Malware Seal from the Trustworthy Accountability Group. Source 1: tegna.com — Premion Expands Omnichannel and Ad Tech Capabilities ...

Business model

Marketplace / Managed Service

Target market

Local, Regional, and National Advertisers; Agencies

What they offer

  • CTV/OTT Advertising Platform

    Programmatic marketplace enabling advertisers to buy premium streaming inventory across hundreds of apps and services

  • Local Market Targeting

    Geo-targeted CTV/OTT campaigns at the local, regional, and national level leveraging TEGNA's broadcast market data

  • Brand Safety Suite

    Curated, fraud-resistant inventory with direct publisher relationships to ensure premium, brand-safe ad placements

  • Audience Targeting

    Data-driven audience segmentation and targeting capabilities for reaching specific viewer demographics on streaming platforms

  • Campaign Reporting & Analytics

    Transparent performance reporting and measurement tools for CTV/OTT campaign optimization

Key features

Access to 125+ premium streaming apps and servicesLocal and hyperlocal geographic targetingFraud prevention and brand safety controlsDirect publisher relationships for premium inventoryCross-device audience targetingTransparent campaign reporting and analyticsIntegration with TEGNA broadcast audience data

Use cases

Local and regional advertisers extending TV reach into streamingNational brands targeting cord-cutters and cord-neversPolitical advertising with precise geographic targetingAutomotive dealers and dealership groups running local CTV campaignsHealthcare and retail advertisers reaching streaming audiencesAgencies executing programmatic CTV buys for clients

Customer segments

Local and regional advertisersNational brandsMedia agencies and buying groupsPolitical campaignsAutomotive advertisersHealthcare advertisersRetail advertisers

Tech & specs

Technology stack

Programmatic advertising technologyDemand-side platform (DSP) capabilitiesAudience data managementAd fraud detection and preventionReal-time bidding (RTB)Campaign analytics and reporting

Security & compliance

CCPABrand safety standardsIAB standards compliance

Deployment

Cloud

API

Limited

Explore further

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