Study: 73% of advertisers plan live sports streaming investment

Live sports remains one of advertising’s most valuable environments for reaching passionate fans at scale. As sports viewing shifts across screens, advertisers are increasingly following those fans to streaming TV. Research from Premion and Advertiser Perceptions finds that 73 per cent of advertisers plan to allocate budget to live sports streaming/CTV advertising over the next […]

Last updated Sep 17, 2026 by ATDb automated enrichment