Live Sports Streaming Has The Fans. Now Advertisers Need A Smarter Way To Reach Them

Live sports delivers something increasingly scarce in today’s fragmented media landscape: large, highly engaged audiences that show up together in real time. It’s no surprise that advertisers want in. According to research from Premion and Advertiser Perceptions, 73% of surveyed advertisers plan to allocate budget to live sports streaming and CTV over the next six […] The post Live Sports Streaming Has The Fans. Now Advertisers Need A Smarter Way To Reach Them appeared first on AdExchanger.

Last updated Oct 13, 2026 by ATDb automated enrichment