Roku Advertising
Roku Advertising provides brands with direct access to streaming audiences through first-party data, advanced targeting, and comprehensive measurement across the largest connected TV platform in the United States.
Last updated May 11, 2026 by jonholm
- Industry
- Connected TV Advertising
- Business Model
- Advertising Platform
- Target Market
- Enterprise
- Employee Count
- 1001-5000
- Revenue Range
- $3B+
- Stock Symbol
- ROKU
- Parent Company
- Roku
- API Available
- Yes
Market Position
Leading CTV advertising platform with largest streaming OS footprint in North America
Overview
Roku Advertising is the advertising division of Roku, Inc., operating as a comprehensive connected TV (CTV) advertising platform that enables brands and agencies to reach streaming audiences at scale. The platform provides access to Roku's massive user base of over 70 million active accounts, offering various ad formats including video ads, display ads, and interactive ad units across The Roku Channel, Roku's home screen, and third-party streaming apps available on the Roku platform. As a subsidiary of Roku, Inc., the advertising business represents a significant revenue driver for the parent company, leveraging first-party data and advanced targeting capabilities to deliver measurable outcomes for advertisers. Roku Advertising operates within the rapidly growing connected TV advertising ecosystem, positioning itself as a leader in streaming TV advertising technology. The platform offers self-service and managed service options, providing advertisers with tools for campaign planning, activation, measurement, and optimization. With capabilities spanning programmatic buying through OneView DSP, direct ad sales, and partnerships with major demand-side platforms, Roku Advertising serves as a critical bridge between traditional TV advertising and digital streaming, offering unique insights into viewer behavior and consumption patterns that are unavailable in traditional linear television.
Products & Features
OneView
Roku's demand-side platform (DSP) for programmatic buying across Roku inventory and premium streaming publishers
The Roku Channel
Free ad-supported streaming service offering premium content with advertising opportunities
Roku Home Screen Ads
High-impact advertising placements on the Roku device home screen
Video Ads
Non-skippable video advertising across streaming content on the Roku platform
Display Ads
Banner and display advertising units across the Roku interface
Interactive Ads
Engaging ad formats that allow viewers to interact with brands using their remote
Roku Audience Marketplace
Access to Roku's first-party audience segments for precise targeting
Measurement & Attribution
Advanced analytics and attribution tools to measure campaign performance and business outcomes
Key Features
Access to 70+ million active accountsFirst-party streaming data and insightsAutomatic Content Recognition (ACR) technologyCross-device targeting and measurementProgrammatic and direct buying optionsAdvanced audience segmentationReal-time campaign optimizationBrand and performance advertising solutionsSelf-service and managed service optionsIncremental reach measurement
Use Cases
Brand awareness campaigns on connected TVPerformance marketing with direct response goalsAudience targeting based on streaming behaviorCross-platform campaign extension from linear TVProduct launches and seasonal promotionsLocal advertising for regional businessesRetargeting streaming audiencesCompetitive conquesting campaignsPolitical advertising
Customer Segments
National brand advertisersAdvertising agenciesDirect-to-consumer brandsLocal and regional businessesPolitical campaignsEntertainment and media companiesRetail advertisersAutomotive brandsFinancial services companiesConsumer packaged goods companies
Connections