Roku Advertising

Leading CTV advertising platform in North America with largest streaming OS footprint

Roku Advertising, also known as Roku OneView, is the advertising division of Roku, Inc., the leading TV streaming platform in North America. The platform provides advertisers with access to Roku's massive streaming audience across both The Roku Channel (Roku's owned-and-operated AVOD service) and the Roku OS that powers millions of smart TVs and streaming devices. Roku Advertising offers a comprehensive suite of advertising solutions including video ads, display ads, interactive formats, and advanced audience targeting capabilities powered by Roku's first-party data from over 80 million active accounts. As a major player in the Connected TV (CTV) advertising ecosystem, Roku has positioned itself as a critical bridge between traditional TV advertising and digital streaming. The platform offers unique advantages including automatic content recognition (ACR) data, household-level targeting, and the ability to reach cord-cutters and cord-nevers who are increasingly difficult to reach through traditional TV. Roku's advertising business has become a significant revenue driver for the company, representing a substantial portion of its overall revenue and growing as streaming adoption accelerates. Roku's advertising platform serves agencies, brands, and performance marketers with self-service and managed service options. The company has built a robust demand-side platform (DSP) called OneView that consolidates buying across Roku's inventory and provides measurement and attribution capabilities. With its scale, first-party data assets, and position at the center of the streaming ecosystem, Roku Advertising has become an essential platform for advertisers looking to reach streaming audiences.