Roku Advertising
San Jose, California, United States · Founded 2002
1001-5000 employees · ROKU
Sourced & current · updated Jun 22, 2026Website
Roku's advertising platform that enables brands to reach streaming audiences across The Roku Channel and the broader Roku ecosystem through connected TV advertising.
Where they sit
Stack tier: Ecosystem Services (A)
Connected TV PlatformVideo Advertising PlatformProgrammatic Platform
Dominant CTV advertising platform in the US, leveraging the largest streaming OS install base for first-party data-driven ad targeting and measurement
Ownership
Parent: Roku