Tubi provides advertisers with premium, brand-safe inventory and sophisticated targeting capabilities across a massive free streaming audience, while offering viewers unlimited access to quality entertainment without subscription fees.
Last updated Feb 12, 2026 by AI Enrichment
- Industry
- Connected TV/OTT Advertising
- Business Model
- Ad-Supported Streaming Platform (AVOD)
- Target Market
- Enterprise
- Employee Count
- 201-500
- Funding
- $51M
- Revenue Range
- $500M-$1B
- Parent Company
- Fox Corporation
- API Available
- Limited
Market Position
Leading free ad-supported streaming service in North America, top AVOD platform by viewing hours
Overview
Tubi is a leading free ad-supported streaming television (FAST) service that offers viewers access to thousands of movies and TV shows without requiring a subscription. Founded in 2014, Tubi operates as a premium video advertising platform that monetizes its content library through pre-roll, mid-roll, and display advertisements. The platform has become one of the largest AVOD (Advertising Video on Demand) services in North America, competing directly with other free streaming platforms while offering advertisers access to a growing audience of cord-cutters and streaming-first consumers. In 2020, Tubi was acquired by Fox Corporation for approximately $440 million, significantly strengthening its position in the streaming and advertising technology landscape. As part of Fox Corporation, Tubi benefits from enhanced content relationships, advertising sales infrastructure, and distribution capabilities. The platform serves as a critical component of the modern AdTech ecosystem by providing brands with programmatic and direct advertising opportunities across connected TV (CTV) and over-the-top (OTT) environments, offering sophisticated audience targeting, measurement, and attribution capabilities that bridge traditional TV and digital advertising.
Products & Features
Tubi Streaming Platform
Free ad-supported streaming service with 200,000+ movies and TV episodes across all genres and devices
Tubi Advertising Solutions
Programmatic and direct advertising platform offering CTV/OTT ad inventory with advanced targeting and measurement
Tubi Studio
Original content production arm creating exclusive programming for the platform
Key Features
Over 200,000 movies and TV showsCompletely free with no subscription requiredAvailable on 30+ devices including smart TVs, mobile, web, and gaming consolesPersonalized content recommendationsAdvanced audience targeting and segmentationProgrammatic and direct ad buying optionsFirst-party data and measurement capabilitiesBrand-safe premium video inventory
Use Cases
Brand awareness campaigns on connected TVPerformance marketing with CTV attributionAudience extension for linear TV campaignsProgrammatic video advertising at scaleTargeted advertising to cord-cutters and streaming audiencesCross-device advertising campaignsSeasonal and tentpole event advertising
Customer Segments
National brand advertisersMedia agencies and trading desksDirect-to-consumer brandsProgrammatic advertisersLocal and regional advertisersPerformance marketers