Tubi

One of the largest FAST platforms in the US by content library size and monthly active users, competing at the top tier of the free streaming market

Acquired by Fox Corporation in 2020, Tubi is one of the largest free ad-supported streaming television (FAST) platforms in the United States, offering viewers access to a vast library of over 50,000 movies and TV episodes across virtually every genre. The platform operates on a purely ad-supported model, meaning consumers pay nothing to access content while advertisers gain access to a highly engaged, cord-cutting audience. Tubi serves tens of millions of monthly active users, making it a significant player in the connected TV (CTV) and streaming advertising ecosystem. In the AdTech landscape, Tubi functions as both a content platform and a premium advertising inventory source, offering brands the ability to reach audiences through pre-roll, mid-roll, and pause ads in a brand-safe, premium video environment. Tubi leverages first-party data and advanced audience targeting capabilities to help advertisers reach specific demographic and interest-based segments. The platform's scale and data assets make it a compelling alternative to subscription-based streamers for performance and brand advertisers alike. Tubi operates under Fox Corporation's Tubi Media Group, which has invested in expanding Tubi's content library, technology infrastructure, and advertising products since the acquisition. The platform competes directly with other FAST services such as Pluto TV, Peacock's free tier, and The Roku Channel, while also positioning itself against broader streaming giants. Tubi's combination of massive content scale, zero-cost consumer access, and robust CTV advertising capabilities has established it as a cornerstone of the FAST market.