Tubi

One of the largest free ad-supported streaming platforms in the United States, owned by Fox Corporation and competing with Pluto TV, Peacock Free, and The Roku Channel

Tubi is a free, ad-supported streaming service owned by Fox Corporation that offers premium on-demand movies, TV episodes, and original programming to over 97 million monthly active users, operating as a fully ad-supported platform with no subscription or ad-free tier.¹ For advertisers, Tubi provides non-skippable, high-attention ad environments featuring advanced frequency management and diverse formats including interactive billboards and pause ads, enabling brands to reach a young and multicultural audience at competitive CPM rates.² Tubi's ad product suite — which includes Tubi Moments, Carousel ads, and shoppable second-screen experiences — is accessible to businesses of all sizes through a self-serve platform powered by Universal Ads, and the company has also built integrations with partners such as Amazon, Kochava, FreeWheel, and Moloco to drive measurable outcomes across the funnel.¹ Tubi's proprietary Advanced Frequency Management solution helps marketers maximize reach while reducing over-exposure, and its measurement partnerships — including VideoAmp, LiveRamp, Comscore, The Trade Desk, and Nielsen — allow advertisers to plan, target, and assess the cross-channel impact of their campaigns.² Tubi sells advertising on a CPM basis, with planning benchmarks commonly starting around $20 per thousand views, though actual costs vary by audience, format, and competitive demand.^2,3 Source 1: tubitv.com — TUBI ANNOUNCES NEW INTERACTIVE AD FORMATS ... Source 2: tinuiti.com — Tubi Advertising Guide: How it Works & Ad Costs Source 3: vibe.co — How to Advertise on Tubi: Costs, Targeting & Setup Guide