Tubi Studios

Leading original content arm of the largest free ad-supported streaming service in the US, producing high-volume genre content at scale

Tubi Studios is the originals and content production division of Tubi, the free ad-supported streaming television (FAST) service owned by Fox Corporation. Launched to differentiate Tubi from competitors in the crowded AVOD/FAST space, Tubi Studios produces and acquires exclusive original content spanning movies, series, and specials. By 2025, the studio had amassed approximately 400 exclusive originals, with a particular focus on genres that resonate strongly with Tubi's core audience, including horror, thriller, romance, and urban drama. Tubi Studios operates as a content engine designed to reduce reliance on licensed third-party content while increasing viewer loyalty and time-on-platform. Unlike premium subscription services, Tubi Studios content is made available entirely free to viewers, monetized through advertising inventory. This model allows Fox Corporation to leverage Tubi's massive scale — over 80 million monthly active users — to generate ad revenue against original programming without a paywall, a distinct strategic differentiator in the streaming wars. Within the AdTech and streaming ecosystem, Tubi Studios plays a critical role in making Tubi's advertising proposition more compelling. Exclusive originals create premium, brand-safe inventory that advertisers can target against engaged audiences. The studio's output supports Tubi's broader mission of democratizing entertainment while giving Fox a cost-effective content strategy compared to the billion-dollar budgets of Netflix or Disney+. Tubi Studios is not a standalone commercial entity but functions as an internal production and acquisition unit within Tubi's organizational structure.