Tubi Media Group

One of the largest free ad-supported streaming (AVOD/FAST) platforms in the US, operating as Fox Corporation's primary digital growth vehicle

Tubi Media Group is the digital businesses division of Fox Corporation, established in 2023 to consolidate Fox's digital assets under a single organizational umbrella. The group is led by Paul Cheesbrough, who serves as President and CEO of the division. Its flagship property is Tubi, the free ad-supported streaming television (FAST) service that Fox acquired in 2020 for approximately $440 million, which has grown into one of the largest AVOD platforms in the United States with over 70 million monthly active users. Beyond Tubi, the group encompasses Credible Labs, a personal finance marketplace and comparison platform, as well as other Fox digital properties. Tubi itself is a major force in the connected TV (CTV) and streaming advertising ecosystem, offering advertisers access to a massive, engaged audience through a free, ad-supported model. Tubi's content library spans tens of thousands of titles, and its advertising platform enables targeted, data-driven campaigns across streaming inventory, making it a significant player in the rapidly growing CTV ad market. In the AdTech landscape, Tubi Media Group represents Fox's strategic bet on the convergence of streaming, digital advertising, and financial services content. Tubi competes directly with Peacock, Pluto TV, Amazon Freevee, and other AVOD/FAST platforms for both viewers and advertising dollars. The group's ability to leverage Fox's broader media relationships, sports rights, and news content gives it a differentiated position in the streaming wars, particularly among cord-cutters and younger demographics seeking free content alternatives.