Vibe.co

Leading self-serve CTV advertising platform for SMBs and mid-market advertisers, positioned as the accessible alternative to enterprise-only programmatic CTV buying

Vibe.co is a self-serve connected TV (CTV) advertising platform designed to democratize streaming television advertising for small and mid-market businesses. Often described as 'the Google Ads of streaming TV,' Vibe.co enables advertisers to launch, target, and measure CTV campaigns in minutes without requiring large budgets or agency intermediaries. The platform provides access to premium streaming inventory across major publishers and offers granular audience targeting, real-time analytics, and performance measurement tools that were previously only available to large enterprise advertisers. Founded with the mission of making TV advertising as accessible as digital advertising, Vibe.co has positioned itself as a disruptive force in the CTV space by lowering the barrier to entry for brands that historically could not afford traditional linear TV or complex programmatic CTV buys. The platform aggregates inventory from hundreds of streaming channels and apps, allowing advertisers to reach cord-cutters and streaming audiences with precision targeting based on demographics, interests, and behavioral data. In June 2026, Walmart announced its intent to acquire Vibe.co, with the deal pending regulatory approval. The acquisition is expected to fold Vibe.co's technology and self-serve capabilities into Walmart Connect, Walmart's retail media network, significantly expanding Walmart Connect's CTV advertising offerings and enabling brands selling on Walmart's marketplace to reach streaming audiences with closed-loop measurement tied to actual purchase data.