Vibe.co

Leading self-serve CTV advertising platform for SMBs and mid-market advertisers, positioned as the accessible entry point into streaming TV advertising

Vibe.co is a self-serve connected TV (CTV) advertising platform designed to democratize streaming television advertising for small and mid-sized businesses. Often described as 'the Google Ads of streaming TV,' Vibe.co enables advertisers to launch, target, and measure CTV campaigns in minutes without requiring large budgets or agency intermediaries. The platform provides access to premium streaming inventory across major publishers and offers granular audience targeting, real-time analytics, and performance measurement tools that were previously only available to large enterprise advertisers. Founded with the mission of making TV advertising as accessible as digital advertising, Vibe.co has positioned itself as a key enabler for the growing SMB segment entering the CTV space. The platform aggregates inventory from hundreds of streaming channels and apps, offering advertisers reach across millions of connected TV households. Its self-serve model, low minimum spend requirements, and intuitive interface have made it a popular choice for brands looking to move beyond social and search advertising into premium video environments. In June 2026, Walmart announced its intent to acquire Vibe.co, with the deal pending regulatory approval. The acquisition is expected to fold Vibe.co's technology and capabilities into Walmart Connect, Walmart's retail media network, significantly expanding Walmart Connect's CTV advertising offerings and enabling closed-loop measurement tied to Walmart's first-party purchase data. This deal underscores the growing strategic importance of CTV in retail media and signals Walmart's ambition to compete more aggressively with Amazon Ads and other retail media giants in the streaming TV space.