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Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation

Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation

The deal would bring Vibe’s 10,000 SME advertisers to the platform, equipping Walmart to better compete with Meta and Pinterest.

Last updated Jun 24, 2026 by ATDb automated enrichment

Source
Digiday
Published
Jun 24, 2026
Topic
Walmart
Mentions
4

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