Tubi looks to build on momentum by hunting for creators at VidCon

Within the streaming industry, Tubi continues to raise its profile, and creators are a big reason why. As the ad-supported video on demand (AVOD) platform achieved its best-ever finish in Nielsen's The Gauge report, its Senior Manager of Creator Partnerships Jess Borison took the stage at VidCon to discuss the ins and outs of Tubi's creator push. The Gauge is Nielsen's monthly breakdown of streaming traffic in the U.S. The report measures each distributor's share of the overall streaming pie, and in the latest edition -- which covers April 2026 -- Tubi established a new high-water mark. Visit Tubefilter for more great stories.

Last updated Jul 1, 2026 by ATDb automated enrichment