Tubi GM UK Ross Appleton: “Content discovery is a lot more complex than it ever was”

For Ross Appleton, General Manager, UK at Tubi, personalisation and machine learning are central to that challenge. Ahead of his appearance at NDA’s Foresight Conference, he discusses the changing nature of content discovery, the growth of ad-supported streaming, CTV advertising innovation and why fragmentation could ultimately create better opportunities for brands. The post Tubi GM UK Ross Appleton: “Content discovery is a lot more complex than it ever was” appeared first on New Digital Age.

Last updated Sep 14, 2026 by ATDb automated enrichment