Pluto TV Ads

Leading FAST service and major CTV advertising platform within Paramount Global's portfolio

Pluto TV is a leading free ad-supported streaming television (FAST) service that operates as a major player in the connected TV (CTV) advertising ecosystem. Launched in 2014 and acquired by Viacom (now Paramount Global) in 2019, Pluto TV offers over 250 live channels and thousands of on-demand movies and TV shows across multiple genres including news, sports, entertainment, and lifestyle content. The platform monetizes entirely through advertising, making it a significant inventory source for advertisers seeking to reach cord-cutters and streaming audiences. As an AdTech platform, Pluto TV Ads provides advertisers with access to premium streaming inventory across its vast user base, which exceeds 80 million monthly active users globally. The service operates in multiple countries including the United States, Latin America, and Europe. Pluto TV's advertising solutions leverage Paramount's broader advertising technology stack and data capabilities, offering programmatic and direct advertising opportunities with advanced targeting capabilities. The platform represents a key component of the growing FAST channel ecosystem, competing with services like Tubi, Roku Channel, and Samsung TV Plus while providing brands with cost-effective alternatives to traditional linear TV and premium SVOD platforms.