Pluto TV Ads

One of the largest FAST platforms in the US, operating as a key streaming advertising property within Paramount Global's portfolio

Pluto TV is one of the largest and most established free ad-supported streaming television (FAST) services in the United States, owned by Paramount Global. Launched in 2014 and acquired by Viacom (now Paramount) in 2019 for $340 million, Pluto TV offers viewers free access to 250+ curated live linear channels and thousands of on-demand movies and TV shows without requiring a subscription or login. The platform is available across connected TVs, mobile devices, web browsers, and major streaming devices including Roku, Amazon Fire TV, Apple TV, and smart TVs from Samsung, LG, and Vizio. From an advertising perspective, Pluto TV operates as a premium video advertising destination, offering brands access to a large and growing audience of cord-cutters and cord-nevers. The platform supports both programmatic and direct ad buying, with inventory available through private marketplace (PMP) deals, programmatic guaranteed, and open auction via major DSPs. Ad formats include pre-roll, mid-roll, pause ads, and branded channel sponsorships. Pluto TV's integration within Paramount's broader advertising ecosystem (Paramount Advertising) gives it access to first-party data, cross-platform audience targeting, and measurement capabilities. Pluto TV competes directly with other FAST platforms such as Tubi (Fox), Peacock (NBCUniversal), Samsung TV Plus, and The Roku Channel. Its scale — reporting over 80 million monthly active users globally as of recent years — makes it a significant player in the connected TV (CTV) advertising market. The platform's ad-supported model means advertising revenue is its primary monetization mechanism, making it a critical component of Paramount's streaming advertising strategy.