Pluto TV Ads

One of the largest FAST platforms in the US, backed by Paramount Global, competing directly with Tubi, Samsung TV Plus, and Peacock Free

Pluto TV is one of the largest and most established free ad-supported streaming TV (FAST) services in the United States, owned by Paramount Global. Launched in 2014, the platform offers viewers access to over 250 live linear channels and thousands of on-demand movies and TV shows at no cost, monetized entirely through advertising. With tens of millions of monthly active users, Pluto TV represents a significant connected TV (CTV) advertising opportunity for brands seeking to reach cord-cutters and streaming-first audiences. For advertisers, Pluto TV provides a robust suite of ad products including pre-roll, mid-roll, and pause ads across its streaming inventory, with programmatic buying available through major DSPs and direct IO deals. The platform leverages Paramount's first-party data and audience intelligence to enable precise targeting, including demographic, behavioral, and contextual segments. Pluto TV's inventory spans genres like news, sports, entertainment, and lifestyle, giving advertisers contextual alignment options at scale. In the AdTech ecosystem, Pluto TV sits at the intersection of FAST, CTV advertising, and programmatic media. Its integration within Paramount's broader advertising stack — including EyeQ, Paramount's streaming advertising platform — gives buyers unified access to premium video inventory across Paramount+, CBS, BET+, and Pluto TV. This positions Pluto TV as a critical component of Paramount's advertising revenue strategy and a major player in the rapidly growing FAST and CTV advertising market.