The Roku Channel

One of the largest FAST platforms in the US, uniquely positioned as both a content destination and a first-party CTV advertising inventory source within the dominant streaming OS ecosystem.

The Roku Channel is a major streaming platform that serves as a home for free and premium entertainment, operated by Roku, one of the largest Connected TV device manufacturers.^1,2 To serve marketers, Roku has developed advertising solutions spanning the Roku Channel, Roku Brand Studio, and its OneView platform, aimed at accelerating the transition of ad dollars to TV streaming.² Through Roku Exchange, a suite of data and targeting solutions, buyers across the programmatic ecosystem can access Roku's inventory — including the Roku Channel and publishers monetized by Roku — via third-party adtech vendors, not only through direct deals.³ Among the data signals made available to buyers is Roku's automatic content-recognition (ACR) data, a signal that identifies which shows are playing on streaming television, accessible via deal IDs.³ Roku has also partnered with Microsoft Audience Intelligence to link ad exposure with online searches and browsing through its OneView platform, drawing on data from more than seven billion Bing searches each month.² For retailers, Roku has introduced shoppable ads integrated with Roku Pay, enabling viewers to purchase products directly from ads using their remote controls.² Source 1: awarity.com — Advertise on Roku | Roku Tv Advertising Source 2: adtechtoday.com — How Roku Plans To Enhance The Advertising Experience | Adtech ... Source 3: adweek.com — Roku Shifts Its Approach and Opens Up Data to the ... - Adweek