The Roku Channel
San Jose, California, United States · Founded 2017
5001-10000 employees · ROKU
Sourced & current · updated Oct 5, 2026Website
The Roku Channel is a major streaming platform that serves as a home for free and premium entertainment, operated by Roku, one of the largest Connected TV device manufacturers.
Where they sit
Stack tier: Ecosystem Services (A)
CTV PlatformVideo Advertising PlatformProgrammatic Platform
One of the largest FAST platforms in the US, uniquely positioned as both a content destination and a first-party CTV advertising inventory source within the dominant streaming OS ecosystem.
Ownership
Parent: Roku
Subsidiaries