Crackle Plus
Crackle Plus offers advertisers access to engaged streaming audiences across a portfolio of free, ad-supported channels with premium content at no cost to viewers, driving high ad receptivity and brand recall.
Last updated May 11, 2026 by AI Enrichment
- Industry
- Connected TV / Streaming Advertising
- Business Model
- AVOD / FAST Platform
- Target Market
- Enterprise
- Employee Count
- 51-200
- Funding
- acquired
- Revenue Range
- $10M-$50M
- Parent Company
- Chicken Soup for the Soul Entertainment
- API Available
- Limited
Market Position
Mid-tier free ad-supported streaming platform with a legacy brand presence and a portfolio of FAST channels targeting cord-cutters and value-conscious viewers
Overview
Crackle Plus is a free, ad-supported streaming (FAST) platform and content company that operates as a joint venture formed in 2019 between Chicken Soup for the Soul Entertainment and Sony Pictures Television. The company manages a portfolio of streaming channels including Crackle, Chicken Soup for the Soul, and other FAST channels distributed across connected TV platforms, smart TVs, and mobile devices. Crackle itself originally launched as a Sony-owned streaming service in 2007, making it one of the earliest free ad-supported streaming platforms in the United States.
Products & Features
Crackle
Free ad-supported streaming channel featuring movies, TV shows, and original content licensed from Sony and other studios
Chicken Soup for the Soul Channel
FAST channel featuring feel-good, family-friendly content aligned with the Chicken Soup for the Soul brand
Crackle Plus Ad Platform
Advertising solution offering pre-roll, mid-roll, and branded content placements across the Crackle Plus channel portfolio
FAST Channel Distribution
Distribution of owned and operated channels across platforms including Roku, Amazon Fire TV, Samsung TV Plus, Pluto TV, and others
Key Features
Free ad-supported video on demand (AVOD)FAST channel distribution across major CTV platformsOriginal and exclusive content productionTargeted advertising inventory for brand advertisersCross-platform availability on smart TVs, mobile, and webSony Pictures content licensingBranded content and sponsorship opportunities
Use Cases
Brand advertisers seeking CTV/OTT video ad placementsCord-cutters accessing free premium content without subscriptionMedia buyers targeting streaming audiences at scaleContent studios distributing programming via FAST channelsDirect response advertisers leveraging streaming video formats
Customer Segments
National brand advertisersMedia agencies and trading desksDirect response advertisersContent studios and distributorsCord-cutting consumers seeking free streaming
Connections