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Brief

TEGNA

Broadcast & Connected TV Advertising

TEGNA connects advertisers to local and national audiences across broadcast TV, CTV, and digital platforms at scale, backed by trusted local news brands and advanced audience targeting capabilities.

Last updated Jun 29, 2026 by ATDb automated enrichment · Connections updated Aug 1, 2026

Founded
2015
HQ
Tysons, Virginia, United States
Connections
10

At a glance

Employees
5001-10000
Revenue
$2.5B–$3.5B
Stock
TGNA
6integrations1competitors1corporate family

About

One of the largest independent broadcast TV station groups in the U.S., with a growing CTV/OTT advertising platform (Premion) serving local and national advertisers.

TEGNA Inc. is one of the largest independent broadcast television station groups in the United States, owning and operating 64 television stations in 51 markets. Spun off from Gannett Company in 2015, TEGNA reaches approximately 39% of all U.S. television households through its portfolio of NBC, ABC, CBS, and FOX affiliates, as well as other network partnerships. The company is headquartered in Tysons, Virginia, and trades on the NYSE under the ticker TGNA. In the AdTech ecosystem, TEGNA operates as a significant local and national advertising platform, offering linear TV, connected TV (CTV), digital video, and programmatic advertising solutions. Its advertising technology arm, Premion, is a leading OTT/CTV advertising platform that enables brands and agencies to reach audiences across premium streaming and on-demand content. TEGNA also leverages first-party data, audience targeting, and attribution tools to help advertisers measure campaign effectiveness across screens. TEGNA's market significance lies in its scale across local markets, its trusted news brands, and its ability to bridge traditional broadcast advertising with modern digital and programmatic capabilities. The company competes with other major broadcast groups like Nexstar, Gray Television, and Sinclair Broadcast Group, while also facing competition from pure-play digital and CTV platforms. TEGNA's Premion platform specifically positions it as a forward-looking player in the rapidly growing connected TV advertising space.

Business model

Media & Advertising Platform

Target market

Enterprise

What they offer

  • Premion

    TEGNA's OTT/CTV advertising platform enabling brands and agencies to reach audiences across premium streaming and on-demand content with advanced targeting and attribution.

  • TEGNA Local Advertising

    Linear broadcast TV advertising solutions across 64 stations in 51 markets, reaching approximately 39% of U.S. TV households.

  • TEGNA Digital

    Digital advertising solutions including display, video, social, and search advertising delivered through TEGNA's owned digital properties and partner networks.

  • TEGNA Marketing Solutions

    Integrated marketing and advertising services combining broadcast, digital, and CTV to deliver multiplatform campaigns for local and national advertisers.

  • Audience Targeting & Attribution

    First-party data-driven audience targeting and campaign measurement tools that help advertisers understand reach, frequency, and conversion outcomes.

Key features

Multiplatform advertising across broadcast TV, CTV/OTT, and digitalPremion OTT/CTV programmatic advertising platformFirst-party audience data and targetingLocal market scale across 51 U.S. marketsCampaign attribution and performance measurementPremium local news content adjacencyProgrammatic and direct buying optionsCross-screen reach and frequency management

Use cases

Local business advertising on broadcast and digital platformsNational brand campaigns with local market targetingPolitical advertising across key swing marketsCTV/OTT audience extension beyond linear TVMultiplatform reach and frequency optimizationBrand awareness campaigns in premium news environmentsPerformance-driven digital advertising with attribution

Customer segments

Local and regional businessesNational brands and agenciesPolitical campaigns and PACsAutomotive advertisersHealthcare advertisersRetail and e-commerce brandsFinancial services companies

Tech & specs

Technology stack

OTT/CTV ad servingProgrammatic advertising (DSP/SSP integrations)First-party data managementAudience segmentation and targetingCampaign attribution and analyticsDigital video ad deliveryBroadcast traffic and scheduling systems

Security & compliance

CCPAFCC regulatory complianceBrand safety standards

Deployment

Cloud

API

Limited

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