Scott Gill

Scott Gill is a seasoned media and advertising sales leader at TEGNA, one of the largest local television broadcasting companies in the United States. In his role, he oversees advertising sales strategy across TEGNA's portfolio of local TV stations and digital properties, helping brands and agencies navigate the convergence of traditional broadcast and digital programmatic advertising. His work sits at the intersection of local media, audience targeting, and the growing OTT/CTV ecosystem that has become central to local TV's monetization future. Gill's career has been rooted in broadcast and media sales, with experience spanning national and local advertising markets. At TEGNA, he has been involved in advancing the company's programmatic and data-driven advertising capabilities, aligning local broadcast inventory with the demands of modern advertisers seeking measurable, targeted reach. TEGNA's scale — with dozens of stations reaching millions of households — makes his role significant in shaping how local TV competes with digital-first platforms. As the AdTech ecosystem increasingly touches local broadcast through addressable TV, programmatic guaranteed, and first-party data initiatives, executives like Gill play an important operational role in translating these technologies into revenue outcomes for broadcasters. His tenure at TEGNA reflects the broader industry shift toward multiscreen, data-informed advertising strategies within legacy media companies.

Last updated Jul 22, 2026 by ATDb automated enrichment · Connections updated Jul 27, 2026