Simpli.fi

Leading independent DSP specializing in localized and addressable programmatic advertising

Simpli.fi is a programmatic advertising technology company that provides a demand-side platform (DSP) specializing in localized and addressable advertising campaigns. The company focuses on enabling advertisers to leverage unstructured data for precise audience targeting across display, video, connected TV (CTV), mobile, and other digital channels. Simpli.fi differentiates itself through its emphasis on local and multi-location advertising capabilities, offering solutions that help brands execute hyper-targeted campaigns at scale. The platform serves agencies, brands, and multi-location businesses with tools for geo-fencing, addressable advertising, site retargeting, contextual targeting, and audience extension. Simpli.fi has established itself as a significant player in the programmatic advertising space, particularly for advertisers seeking to bridge national brand strategies with local market execution. The company's technology enables advertisers to activate first-party data, leverage location intelligence, and measure campaign performance across multiple touchpoints in the customer journey.