Simpli.fi enables advertisers to execute precision-targeted, localized programmatic campaigns across multiple digital channels by leveraging unstructured data and advanced targeting capabilities, bridging the gap between national brand strategies and local market execution.
Last updated Feb 8, 2026
Leading independent DSP specializing in localized and addressable programmatic advertising
Simpli.fi is a programmatic advertising technology company that provides a demand-side platform (DSP) specializing in localized and addressable advertising campaigns. The company focuses on enabling advertisers to leverage unstructured data for precise audience targeting across display, video, connected TV (CTV), mobile, and other digital channels. Simpli.fi differentiates itself through its emphasis on local and multi-location advertising capabilities, offering solutions that help brands execute hyper-targeted campaigns at scale. The platform serves agencies, brands, and multi-location businesses with tools for geo-fencing, addressable advertising, site retargeting, contextual targeting, and audience extension. Simpli.fi has established itself as a significant player in the programmatic advertising space, particularly for advertisers seeking to bridge national brand strategies with local market execution. The company's technology enables advertisers to activate first-party data, leverage location intelligence, and measure campaign performance across multiple touchpoints in the customer journey.
Household-level targeting capabilities enabling advertisers to reach specific addresses with programmatic campaigns
Location-based targeting that allows advertisers to target users within specific geographic boundaries and retarget those who have visited locations
Programmatic advertising solutions for streaming and connected TV environments
Cookie-based and cookieless retargeting solutions to re-engage website visitors
Content-based targeting that places ads based on page context rather than user data
Lookalike modeling and audience expansion capabilities to reach similar users
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