Co-Founder & CEO at Simpli.fi
Co-founder and CEO of a significant programmatic DSP with particular strength in local and addressable advertising, serving thousands of agencies across North America.
Last updated Apr 18, 2026 by jonholm
Frost Prioleau co-founded Simpli.fi, a programmatic advertising platform specializing in unstructured data targeting and localized advertising for agencies and brands. The company has grown into a major DSP serving thousands of agencies with geo-fencing, CTV, and addressable advertising capabilities. Prioleau is a recognized voice on programmatic innovation and local advertising technology.