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Frost Prioleau

Operator

Frost Prioleau is Executive Chairman of Simpli.fi, the programmatic advertising platform he co-founded in 2010 and led as CEO for roughly 15 years. He transitioned to Executive Chairman in June 2025 when Cali Tran was appointed CEO. Under his leadership Simpli.fi grew into a major programmatic and agency-platform provider backed by Blackstone and GTCR.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
Executive Chairman
Company
Simpli.fi
Based
Fort Worth, Texas, United States
Boards
1
Connections
3
Years in industry
15 years

Bio

Frost Prioleau is Executive Chairman of Simpli.fi, the programmatic advertising platform he co-founded in 2010 and led as CEO for roughly 15 years. He transitioned to Executive Chairman in June 2025 when Cali Tran was appointed CEO. Under his leadership Simpli.fi grew into a major programmatic and agency-platform provider backed by Blackstone and GTCR.

Career

  • Co-Founder

    Simpli.fi · 2010-present

Board memberships

Simpli.fi

Expertise & education

Expertise

Programmatic AdvertisingDemand-Side Platforms (DSP)Geo-Fencing & Location TargetingAddressable AdvertisingConnected TV (CTV) AdvertisingUnstructured Data TargetingLocal & Localized AdvertisingCookieless Targeting

Education

  • BA, Vanderbilt University
  • MBA, Harvard Business School

Speaking topics

Programmatic advertising for local and independent agenciesGeo-fencing and location-based targetingCookieless and privacy-first advertising strategiesConnected TV and addressable advertisingUnstructured data and its role in audience targeting

Recognition

Notable achievements

  • Co-founded Simpli.fi and scaled it to serve thousands of independent agencies as a leading programmatic DSP
  • Secured a major growth equity investment from Blackstone in 2021, valuing Simpli.fi as a significant AdTech platform
  • Pioneered unstructured data targeting methodology as a privacy-resilient alternative to cookie-based audience segmentation
  • Expanded Simpli.fi's platform to include CTV, OTT, and addressable TV advertising capabilities

Awards

Frequently recognized in AdTech trade media as a leading programmatic innovator

Publications

  • Contributor to AdExchanger on programmatic and local advertising trends
  • Contributor to Street Fight on local digital advertising technology
Connection details