SVP of Research & Standards at Digital Content Next (DCN)
Schafer is a recognized figure in the AdTech ecosystem representing the publisher perspective on standards and monetization, frequently cited in industry discussions about the open web.
Last updated May 2, 2026 by jonholm
Bryon Schafer leads research and standards initiatives at Digital Content Next, representing premium publishers in the evolving digital advertising landscape. He is a frequent voice on issues related to publisher monetization, privacy, and the future of programmatic advertising. His work bridges the gap between technical standards and business outcomes for quality media companies.