Sports Illustrated Heads to Hulu as Minute Media’s Rich Routman Seeks Expanded Playbook

CANNES, FRANCE – Plenty of media companies arrive at Cannes Lions talking about efficiency, scale and optimization. Rich Routman, president of Minute Media, showed up talking about Sports Illustrated covers, swimsuit models, World Cup soccer and why nobody wants coverage of Argentina’s national team written from a cubicle in Manhattan. Speaking with Beet.TV contributor Tameka […]

Last updated Jun 24, 2026 by ATDb automated enrichment