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Why American Family Insurance made a reality competition series for Hulu

Why American Family Insurance made a reality competition series for Hulu

CMO Sherina Smith explains how “Designed To Last” taps into streaming TV behaviors and allows the brand to engage more deeply with consumers.

Last updated May 5, 2026 by ATDb automated enrichment

Source
Marketing Dive
Published
May 5, 2026
Topic
American Family Insurance
Mentions
2

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