Snowflake Data Clean Rooms

Native cloud-based clean room solution embedded within the Snowflake Data Cloud, competing with standalone clean room vendors and cloud-native alternatives from AWS and Amazon

Snowflake Data Clean Rooms is a native feature of the Snowflake Data Cloud platform that enables organizations to collaborate on sensitive datasets without exposing raw underlying data. Built directly into Snowflake's infrastructure, it allows advertisers, publishers, agencies, and data providers to perform joint analyses, audience matching, and measurement in a secure, governed environment using differential privacy and policy-based access controls — eliminating the need to move data outside of Snowflake. In the AdTech ecosystem, Snowflake Data Clean Rooms addresses the critical industry challenge of identity resolution and audience activation in a cookieless world. Brands and media owners can match first-party data sets, measure campaign effectiveness, and build lookalike audiences without sharing PII. The solution supports a wide range of use cases including retail media network collaboration, walled garden measurement, and cross-publisher frequency capping, making it a central infrastructure layer for privacy-preserving data partnerships. As a product feature of Snowflake — a publicly traded cloud data platform company — the clean room offering competes directly with LiveRamp Safe Haven, AWS Clean Rooms, Amazon Marketing Cloud, and Habu. Its key differentiator is deep integration with Snowflake's existing data sharing, governance, and compute capabilities, allowing enterprises already on Snowflake to deploy clean rooms without additional data movement or third-party infrastructure. This positions it strongly among large enterprise advertisers and publishers who have already standardized on Snowflake as their data platform.