Mirriad

Pioneer and market leader in AI-driven virtual in-content advertising, operating at the intersection of product placement and programmatic advertising

Mirriad is a London-based AI-powered in-content advertising company that enables brands to place virtual products, logos, and signage directly into video content after it has been produced. Using computer vision and machine learning, Mirriad's platform analyzes scenes and seamlessly integrates branded assets into TV shows, films, music videos, and streaming content without disrupting the viewer experience. The technology allows for dynamic, targeted placements that can be swapped or updated without re-editing the original content. Mirriad partners with major broadcasters, streaming platforms, and content owners — including Tencent Video, NBCUniversal, Channel 4, and Viacom — to unlock new advertising inventory from existing content libraries. For brands and advertisers, this represents a way to reach audiences in an era of ad-skipping and ad-blocking, embedding messaging directly into the content itself. The company operates a revenue-share model with content partners and charges advertisers on a CPM or campaign basis. As a publicly traded company on the London Stock Exchange's AIM market, Mirriad occupies a pioneering position in the in-content advertising niche. It competes with emerging virtual product placement technologies from major streaming platforms and other AI-driven ad insertion startups. Mirriad's significance in the AdTech ecosystem lies in its ability to bridge traditional product placement with programmatic scalability, offering a privacy-friendly, non-interruptive alternative to conventional digital advertising formats.