CTAM

Leading trade association for cable and telecommunications marketing professionals, serving as a primary industry convener for research, standards, and best practices

CTAM (Cable & Telecommunications Association for Marketing) is a nonprofit trade association founded to support the marketing and research needs of the cable television and broadband industry. It serves as a hub for cable operators, programmers, and technology companies, providing research, best practices, and collaborative initiatives that help members grow their subscriber bases and improve customer engagement. CTAM is particularly well known for its consumer research programs, including its annual Cable & Internet Pulse studies and the TV of Tomorrow initiatives. Within the AdTech and media ecosystem, CTAM plays a significant role by facilitating industry-wide conversations around addressable advertising, audience measurement, and the evolving landscape of streaming and connected TV. Its membership includes major cable operators such as Comcast, Charter, and Cox, as well as content networks and technology vendors, making it a cross-industry convener for standards and thought leadership. CTAM also operates CTAM Europe, extending its reach internationally, and has historically run the CTAM Cable Hall of Fame and other recognition programs that highlight marketing excellence in the industry. As the media landscape shifts toward streaming and OTT, CTAM has increasingly focused on helping its members navigate digital transformation, audience fragmentation, and the convergence of traditional pay-TV with broadband and streaming services.