Vicki Lins

Vicki Lins is a senior media and advertising industry executive recognized for her leadership at CTAM (Cable & Telecommunications Association for Marketing), where she has served as President and CEO. In that role, she has been a central figure in shaping how the cable and streaming industries approach audience engagement, subscriber retention, and data-driven marketing strategies. Her work at CTAM has positioned the organization as a key convener of industry stakeholders navigating the convergence of traditional pay TV and digital streaming platforms. Lins brings decades of experience in media, marketing, and business development to her leadership. Her career has spanned senior roles across the cable and media ecosystem, where she has built a reputation for forging strategic partnerships, driving membership value, and elevating industry dialogue around audience intelligence and the future of television. She is widely regarded as a connector of brands, operators, and technology partners at a time of significant disruption in the video marketplace. As a recognized voice in the media and AdTech community, Lins is frequently engaged on topics including the future of streaming, audience targeting in a post-linear world, and the role of data in subscriber acquisition and retention. She has been honored by industry publications and organizations for her contributions to the cable and media landscape, and continues to be an influential figure in shaping the industry's response to evolving consumer behaviors and technology shifts.

Last updated Jun 6, 2026 by the ATDb Editorial Team