Warner Bros. Discovery

One of the largest global media companies and a major premium advertising platform, competing at the top tier of the CTV and linear TV advertising market

Warner Bros. Discovery is a global media and entertainment company that creates and distributes a broad portfolio of content and brands across television, film, and streaming. It was acquired by Paramount Skydance in an all-cash transaction that closed on October 6, 2026; the combined company is Skydance Corporation, and Warner Bros. Discovery is now its subsidiary. Within the advertising space, Warner Bros. Discovery operates an AdTech platform designed to deliver engaged viewing experiences for ad-supported audiences, balancing advertiser performance metrics with user experience and revenue generation across live sports, live linear channels, and digital ad insertion on properties including HBO Max, Discovery+, CNN, NCAA March Madness, and Bleacher Report. On the measurement side, the company announced initiatives including participation in an OpenAP-led standardized conversion API to help advertisers connect outcomes data to their own first-party data, as well as a proprietary attribution dashboard designed to accelerate reporting so buyers can optimize campaigns while still in flight. The dashboard allows buyers to link campaign data across linear, streaming, and digital media to outcomes such as brand lift, site engagement, and sales conversions, with additional ad product upgrades including shoppable pause ads, scene-level contextual targeting, and agentic AI. Through its advertising solutions, Warner Bros. Discovery reaches nearly 1.5 billion consumers worldwide on a monthly basis.