Warner Bros. Discovery

One of the largest global media companies and premium CTV/linear advertising sellers, with extensive first-party data and cross-platform inventory spanning streaming, linear TV, and digital.

Warner Bros. Discovery (WBD) is a premier global media and entertainment conglomerate formed in April 2022 through the merger of WarnerMedia and Discovery, Inc. Headquartered in New York, the company operates one of the world's most comprehensive portfolios of entertainment, news, and sports brands, including HBO, Max, CNN, Warner Bros. film studio, DC, TNT, TBS, Discovery Channel, HGTV, Food Network, and many more. With a legacy spanning over a century through Warner Bros., WBD serves audiences across more than 220 countries and territories. In the AdTech and advertising ecosystem, Warner Bros. Discovery is a significant player as both a premium content owner and an advertising-supported media company. Its streaming platform Max offers an ad-supported tier, and the company operates a robust advanced advertising division — WBD Ad Sales — that provides advertisers with access to massive first-party audience data, addressable TV capabilities, programmatic inventory, and cross-platform measurement tools. The company has invested heavily in its advertising technology infrastructure, including partnerships with major DSPs and SSPs, and offers audience targeting across linear, streaming, and digital properties. WBD competes directly with other major media conglomerates such as NBCUniversal (Comcast), Disney, Paramount Global, and Fox in the battle for advertising dollars across both traditional and streaming TV. Its scale — combining premium scripted content (HBO, Warner Bros.) with broad unscripted and factual programming (Discovery networks) — gives it a uniquely diverse advertising proposition. The company is publicly traded on Nasdaq under the ticker WBD and continues to evolve its monetization strategy as the industry shifts from linear to streaming-first consumption.