Warner Bros. Discovery

One of the largest premium video advertising publishers globally, competing with Disney, NBCUniversal, and Netflix for brand advertising budgets across streaming and linear TV

Warner Bros. Discovery (WBD) is one of the world's largest media and entertainment conglomerates, formed in April 2022 through the merger of WarnerMedia (spun off from AT&T) and Discovery, Inc. The company owns an expansive portfolio of iconic brands including HBO, Max, CNN, Warner Bros. film studio, DC, TNT, TBS, Discovery Channel, HGTV, Food Network, and many more. With operations spanning streaming, linear television, theatrical film, gaming, and licensing, WBD reaches audiences in over 220 countries and territories. In the AdTech and advertising ecosystem, WBD is a significant player as a premium publisher and media owner. Its streaming platform Max (formerly HBO Max) and its broad portfolio of linear and digital properties offer advertisers access to highly engaged, premium audiences at scale. WBD has invested heavily in its advertising sales infrastructure, offering advanced audience targeting, programmatic buying capabilities, and data-driven advertising solutions through its WBD Ad Sales division. The company competes directly with other major streaming and media companies for advertising budgets, positioning itself as a premium alternative with brand-safe, high-quality content environments. WBD has been actively developing its advertising technology capabilities, including first-party data strategies, addressable advertising, and partnerships with major DSPs and measurement providers. The ad-supported tier of Max has become a key revenue driver as the company navigates the evolving streaming landscape. WBD's scale, content depth, and cross-platform reach make it a critical partner for brands seeking premium video advertising opportunities across both streaming and traditional television.