Warner Bros. Discovery

One of the largest global media conglomerates and a top-tier premium video advertising partner, competing for brand and performance budgets across streaming and linear TV

Warner Bros. Discovery is one of the world's largest media and entertainment companies, formed through the combination of WarnerMedia and Discovery, Inc. The company stewards an extraordinary portfolio of brands including HBO, Max, CNN, Warner Bros. film and television studios, DC, Cartoon Network, Discovery Channel, HGTV, Food Network, and many more. Its content spans scripted drama, unscripted reality, news, sports, animation, and blockbuster film, reaching audiences in over 220 countries and territories. In the AdTech and advertising ecosystem, Warner Bros. Discovery is a significant premium video and cross-platform advertising partner. Its streaming service Max, combined with its broad portfolio of linear cable networks, gives advertisers access to massive, highly engaged audiences across both ad-supported streaming (AVOD/FAST) and traditional TV. The company has invested heavily in its advertising sales infrastructure, data capabilities, and programmatic offerings, including partnerships with major DSPs and SSPs to enable addressable and audience-targeted advertising at scale. Warner Bros. Discovery competes directly with other major media conglomerates such as Comcast/NBCUniversal, Disney, Paramount Global, and Netflix for both viewer attention and advertiser budgets. Its value to advertisers lies in the combination of premium brand-safe content, deep first-party audience data from Max subscribers, and the ability to execute campaigns across a vast array of linear and digital touchpoints. The company is publicly traded on Nasdaq under the ticker WBD.