Warner Bros. Discovery

One of the largest premium video advertising sellers in the US and globally, with significant linear TV and streaming inventory across iconic brands

Warner Bros. Discovery (WBD) is a premier global media and entertainment conglomerate formed through the merger of WarnerMedia and Discovery, Inc. in April 2022. The company stewards one of the world's most expansive portfolios of iconic brands, including HBO, Max, CNN, Warner Bros. film studio, DC, TNT, TBS, Discovery Channel, HGTV, Food Network, and many more. With operations spanning streaming, theatrical film, broadcast and cable television, news, and sports, WBD serves audiences in over 220 countries and territories. In the AdTech and advertising ecosystem, Warner Bros. Discovery is a significant player as both a premium content owner and an advertising sales organization. The company operates One Platform, its unified advertising sales and technology offering that enables advertisers to reach audiences across its linear TV networks and streaming service Max. WBD's advertising business encompasses traditional linear TV inventory, streaming video advertising on Max's ad-supported tier, and advanced advertising capabilities including audience targeting, programmatic buying, and measurement solutions. The company competes directly with other major media conglomerates for brand advertising budgets, leveraging its premium content and first-party audience data. WBD's advertising revenue represents a substantial portion of its overall business, which also includes subscription revenue from Max, content licensing, and theatrical box office. The company has invested in advanced advertising technology to help brands reach targeted audiences at scale, offering solutions such as addressable advertising, sponsorships, and cross-platform campaign measurement. As the streaming landscape evolves, WBD continues to expand its ad-supported tier on Max, positioning itself as a key destination for premium video advertising alongside competitors like NBCUniversal, Disney, and Paramount.