TV Advertising Finally Learned to Count Past Gross Ratings Points: WBD’s David Porter

MIAMI — In an industry that still occasionally treats gross rating points like sacred scripture, David Porter, head of advertising research, data and insights at Warner Bros. Discovery, arrived with this suggestion: maybe it’s time to upgrade the math. Speaking with Beet.TV contributor David Kaplan at the POSSIBLE conference, Porter laid out a vision for [...]

Last updated May 11, 2026 by ATDb automated enrichment