Laurie Shackell

Laurie Shackell is a senior advertising technology leader at Warner Bros. Discovery, where she oversees advanced advertising initiatives spanning the company's expansive portfolio of streaming, linear, and digital properties. She is recognized for her work in building and scaling programmatic and data-driven advertising capabilities within large media organizations, helping to bridge traditional TV advertising with modern digital and addressable solutions. Shackell has built her career at the intersection of media and technology, developing expertise in audience targeting, programmatic infrastructure, and the evolving landscape of streaming monetization. Her role at Warner Bros. Discovery places her at the center of the industry's transition from linear to connected TV advertising, a critical inflection point for major media companies navigating the shift in viewer behavior and advertiser demand. As a senior operator within one of the largest media conglomerates globally, Shackell contributes to shaping how Warner Bros. Discovery packages and delivers advertising inventory across platforms including Max and its broader digital ecosystem. Her work reflects broader industry trends around identity resolution, first-party data activation, and the convergence of streaming and programmatic advertising.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026